Website Closers® presents a thriving company in the Fashion Apparel Vertical. The company offers comfortable, stylist and vegan outerwear and apparel to both men and women. This ethical fashion label was established on the principle that the clothes we wear should look chic, feel comfortable, and support good deeds that contribute to a brighter future.
Since being vegan and cruelty-free is at the heart of this philosophy, the brand has bid adieu to animal byproducts and now only sources cutting-edge textiles and sustainable goods that are non-animal. When they speak, they mean what they say and always take the necessary action to deliver on their word. With just under 100,000 followers on Instagram, and just over 32,000 on Facebook, clearly this is a company that has a strong social presence.
The clothing company is more than just a source of vegan, environmentally friendly, and cruelty-free clothing. They are a business with a purpose. They are both a movement and a brand. The company is run by a party of animal lovers who believe that improving the planet begins with today’s ethical decisions.
Knitted and woven outerwear, shirts, bottoms, and shoes, as well as gloves, hats, scarves, and bags, are some of the top-selling products. Due to the nature of the clothes and business, sales peak in the last six months of the year. To counteract seasonality and boost revenue in slow months, management can introduce new items, sell globally, or concentrate their social media efforts on particular SKUs. The company has invested substantial effort in trademarking its name and goods, improving its social media visibility and, in turn, top and bottom lines.
The majority of the raw materials for the brand’s products are acquired from China and India. Across various styles, a number of vendors are used. 20% of the company’s products account for 80% of total sales. They meticulously and consistently source the finest materials to introduce new, essential longterm products.
The fashion industry is enormous. Clothing, accessories, and shoes are projected to reach a global market value of $1,74 trillion in 2023 and have an expanding online presence—already the world’s largest eCommerce sector. The online market will reach $1 trillion over the next five years and register a compound annual growth rate of 8.6% from 2022 to 2030. Women’s apparel accounts for around 70% of all revenue in the industry, and an upsurge in the number of working women has led to augmented spending in the vertical. With a strong presence in DropShipping, retail, direct-toconsumer, and wholesale, this brand has taken advantage of all avenues available to it.
Every year, there are two inventory orders, with stock totaling around $4 million during peak season and half of that during the slower quarters. The brand is actively liquidating its inventory in the product categories they have chosen to abandon.
The business is driven by direct-to-consumer and wholesale channels, so particular attention should be paid to these areas for growth. On average, 200 wholesale orders are filled each day, and over 100 wholesale accounts are beginning to generate noteworthy income. The majority of orders are fulfilled from the business’s warehouse.
Increasing eCommerce sales in the United States is one of this brand’s main goals, especially on Amazon. The company’s share of US sales rose to 56.7 percent in 2021, having doubled its domestic sales over the five years prior. It is America’s digital market leader in online retail sales and regards clothing and accessories as crucial categories. Furthermore, research indicates that more than six in every ten customers begin their search for a new product on the platform
Given the brand’s local popularity, expanding globally is an enticing prospect. A buyer with the necessary expertise could expediently sell domestically and internationally on Amazon and witness a significant increase in sales. An owner could also outsource the task to any number of excellent agencies and enjoy a great ROI with minimal effort.
The owner principally meets with the MD and important department heads and plays a somewhat passive role in the company. A highly skilled and trained staff runs daily operations, while SEO, PPC, and content are all outsourced to contractors.
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