This opportunity represents a very rare opportunity in the eCommerce Sector for a highly successful, exact match domain in the furniture sector. Not only is the opportunity rare, but the metrics for this business are off the chart. The company currently has 500,000+ Unique Visitors per Month, 126,000+ Customers, 13,000+ SKU Assortment and 120,000+ Email Subscribers.
Two core strengths and value propositions created by this platform, include the following
1. The ability to offer an online selling platform that allows users to easily and intuitively customize furniture in multiple variations so that they buy what they want, the way they want – something often underserved in this space. Customization includes color, upholstery, layout, and upgrades such as power recline, finishes etc.
2. An online platform that promotes easy access to professional sales staff that have best of breed product and sales knowledge. At higher AOV’s, access to qualified sales professionals is necessary for higher conversions and customer satisfaction.
The company has spent considerable time building proprietary product configurators that enable customers to easily customize and add options to products in a very user friendly and intuitive manner. They have also trained, and continue to support, a dedicated professional sales staff that is easily accessible through chat, email or phone, providing the level of product knowledge typically only found in specialty brick and mortar retail stores.
Lead generation, customer follow up and constant communication with prospective customers is a key component of their success and the reason why an acquiring entity will find, at closing, that they are in the position to be successful and scale soon after acquisition.
