Website Closers® presents a thriving B2B Tech Company operating with a number of revenue streams in 3 core competencies, Software (SaaS), Digital Marketing, and Lead Generation. The company operates specifically in the Dog Training & Grooming Vertical, which is a growing niche with few competitors. The team creates the marketing systems, teaches the sales process, and ties it together with a mobile and desktop app. The aim is to help business owners train more dogs while making more money and spending less time on tedious work.
The pet market in general has experienced significant growth, particularly since the pandemic puppy boom. The surge in pet adoptions led to a dramatic increase in the need for these services as new pet owners sought professional assistance in caring for their furry companions. This company sees no slowing of this demand, given their 88% year-over-year earnings growth.
Dog trainers have seen a spike in demand as more people wanted to ensure their new canine friends were well-behaved and obedient. Groomers have been inundated as owners want their pets to look and feel their best. Dog walkers have experienced an upswing as busy individuals sought help exercising and socializing their dogs while working from home. At the same time, boarding and daycare facilities have also seen a surge in bookings as people returned to offices, began traveling, and needed safe and reliable places to leave their pets during the day.
As a result, the market for these pet-related services has expanded and diversified, presenting numerous opportunities for businesses and entrepreneurs in the pet care industry. This business opened its doors at precisely the right time and has taken advantage of the trends, demonstrating excellent year-over-year top and bottom-line growth since launching.
This agency was created because the Founder noticed that there was a lack of business information available to the Pet Services Industry. Many companies still hand out flyers, rely on word-of-mouth referrals to obtain new clients, and use pen and paper to handle operations. A large number of pet-prenuers struggle to stay organized and prevent burnout as the sector has flourished. That’s where this business found a receptive and niche customer base.
Its core services include done-for-you Facebook and Google funnels, CRM software, and automated appointment management, among many others. After working with hundreds of dog training and pet service companies in 37 states and four countries, the founder has created results-driven programs that work for individuals and large teams alike.
Client acquisition is multifaceted and encompasses various methods. Leads are primarily driven via Meta and YouTube ads at the top of the funnel. Additionally, referrals and affiliate deals play a substantial role, while cold calling and direct messaging on Instagram have proven incredibly successful. Finally, speaking at industry events has attracted many clients to the coaching program.
The business has a Churn Rate below 5% and a Retention Rate of 68%. The agency adds multiple clients monthly, with a track record of 3 straight years of consistent client growth. The average client stays with the agency for two and a half years.
Another notable asset is the scope of revenue streams the company enjoys. They include:
- Monthly, quarterly, and annual recurring retainers for digital marketing clients
- SaaS-only monthly or yearly subscriptions
- Coaching clients that pay $10,000 for an 8-week program
- Client SaaS upsells that include membership sites, hiring funnels, and AI bots
- Annual event ticket sales.
Given the range of services offered, the proliferating niche, and the agency’s growth, the business experiences no seasonality in sales or revenue.
The owner works only 15 hours weekly at the current run rate, primarily creating branded content, working on strategic partnerships and affiliate opportunities to promote growth, researching new trends, and developing leaders within the company. This has been achieved by building a highly proficient team that is able to handle most day-to-day tasks.
The director of operations plays a pivotal role, overseeing managers in client success, creative, SaaS and funnels, and HR departments. Each of these managers supervises between one and four staff.
Notably, minimal working capital will be required post-acquisition. The business is currently profitable and comfortably handles any expenses. A buyer will continue gaining new clients by spending a minimum of $100 daily on marketing campaigns.
Aside from understanding fundamental industry trends, few special skills are required for a new owner to experience continued profitability and growth. The agency has little competition and has become an authority in its niche, offering a buyer the opportunity of enjoying the fruits of labor already done.
