The target is a Doctor Branded Health & Wellness Consumer Products Company with a focus on Senior Living In-home Ergonomics and Comfort Products. This International Seller offers a tight yet comprehensive lineup of products, including senior shower chairs, bathroom support bars, walking support products, and more.
The company primarily sells its products by way of its Five-Star Amazon Seller Central Storefront and its Shopify Website, boasting nearly 2,000 positive reviews to date. Since inception, this retailer’s success story shows an achievement of substantial growth with little to no marketing investment in terms of SEO or Social, posting 390% YOY growth for 2018 with exceptionally low OPEX.
With Amazon driving the vast majority of traffic, this business sees a sweet-spot $31 average ticket value and Amazon Ratings of 4.0 Stars or higher across the lineup. With insurance and Medicaid coverage enrollment rates at all-time lows due to the political and litigious landscape in the US, consumers in the senior living demographic have increasingly turned to Amazon and other eCommerce channels to ease the financial burden of often ancillary but daily-used comfort and ergonomics products – with this baby boomer demographic identified as one of the fastest growing in the consumer landscape, now is a perfect time to enter this segment and hit the ground running with a well-oiled machine already hitting its stride.
This is a highly automated, nearly turn-key business, thanks to hands-off supplier relationships and 100% Amazon FBA fulfillment – ownership and in-house staff (one employee) invests less than thirty labor hours weekly, making this not just an agile but also totally portable profit center.
Reaching over 14,221 monthly visitors at the Amazon storefront and having yet to genuinely establish any kind of social presence or comprehensive paid advertising campaign, this eCom powerhouse is perfectly situated in a growing segment to blow the doors off its competition with only nominal investments in very boilerplate advertising solutions to a more comprehensive market share capture. This is a highly attractive business that has a great foundation and is ready to roll on day one in the hands of nearly any new owner.
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