Website Closers® presents a budding eCommerce business that has found its niche within the Holistic Feminine Care and Hygiene fields. Its cost-effective, 100% all-natural products have won them the hearts and minds of women who know the importance of self-care and cleanliness, netting them a remarkable 42% Repeat Order Rate, several Celebrity Influencer Endorsements, and a large, enthusiastic customer base.
They have rolled out 51 SKUs, ranging from their widely popular personal feminine spa to stress-relieving teas and herbal soaps. These can be used to cleanse the user’s body, boost their natural processes, or even help them pamper themselves after a long, stressful day. The products rely on plant-based ingredients and come with instructions on how to start using them, making them an accessible and organic choice for any customer. The quality of these products has earned an Average Order Value of $54.72. Along with their rising number of repeat orders, the average customer is expected to increase in value by 44% over the span of 3 months.
The company is well-known for its message of female empowerment and camaraderie. They promote the importance of entrepreneurship, togetherness, and education about personal health and hygiene among women, and encourage discussion around subjects that are often considered to be taboo in some circles. In doing so, they’ve successfully built a community around their brand that embraces the idea of taking care of themselves, while advocating for other women to do the same.
The brand has kept this community going strong by actively engaging with them in multiple ways. On their official website, they’ve implemented a “results” and “comfort using the product” rating system to their reviews, which lets them keep track of customer feedback, and gives prospective customers some insight into what using the product will be like.
They have also developed solid presences on Instagram and Facebook, two of the most popular social media websites. On the former, they have more than 26,600 followers, and on the latter, they’ve reached 25,400+. Their social media pages regularly post memes and messages of self-love and empowerment, along with relatable jokes and commentary.
Their activity on these platforms, along with various marketing tactics and advertising campaigns, have led to an SMS contact list with nearly 79,600+ members, and an astonishing monthly average of more than 196,000+ visitors to their website.
While their most popular sales channel is their website, which makes up 95% of sales, they have also set up storefronts on several well-known eCommerce websites, such as Amazon and Walmart. If they were to strengthen these storefronts and expand to other online retail platforms, they could quickly diversify their sales channels and scale accordingly. A stronger Amazon storefront would also make it easier to make the next step into a global expansion, as its various international websites are also widely used. International expansion, regardless of the channel used to achieve it, would massively expand their customer base. Along with optimization of their customer service, that would lead to exponential growth for the business.
The brand could also improve upon their existing paid media and marketing strategy to bring in more customers. They could partner with larger influencers in the wellness space, utilizing a commission of sales structure to benefit both parties. They could also branch out into podcasts and CTV, improve their email marketing campaign, and boost their SEO plan to spark more organic traffic and to keep their customer base buying regularly.
The best way for the company to grow, however, is by expanding their SKU roster to include other product lines that are involved with feminine hygiene. Potential product ideas include postpartum and menopausal care, along with menstrual products, so customers have an SKU to buy for whatever stage of life they’re in.
The company has a partnership with one of the largest manufacturers in the feminine hygiene space, and per their manufacturing agreement, the brand owns full rights to all products made for them. This keeps the manufacturer and possible competitors from copying and distributing the company’s products, letting them rest easy knowing any of their SKUs, current or future, will belong exclusively to them.
The business is incredibly hands-off for its ownership, as its daily responsibilities consist only of overseeing financials and signing off on initiatives. The rest of the company is managed by contractors, who handle marketing, customer service, and brand management. This makes the business a fantastic opportunity for a buyer looking for a light workload, or for flexibility in adjusting and molding it to suit their needs and lifestyle. They also have the advantage of thriving in a global market that is going strong and is projected to thrive in the upcoming years.
In 2020, the global market for feminine hygiene was valued at $37.20 billion USD and is expected to reach an impressively higher $54.52 billion USD in 2028 at a CAGR of 5.22%. The demand for feminine hygiene products is rising in part due to women becoming more educated on a global scale and having more opportunities to join the workforce. There are also efforts to destigmatize the subject of feminine hygiene and personal healthcare, which will lead to this company blossoming as more customers seek out its products. This acquisition is already on track for tremendous scale growth, but the right owner could propel it far beyond.
If you’re interested in taking advantage of this excellent opportunity, then contact Website Closers for more information from our brokers.
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