Website Closers® presents an eCommerce brand that has innovatively addressed a common problem that parents of young children face. The standout product, a personalized stamp designed to label clothing or possessions to prevent loss or misplacement, has gained immense popularity. Subsequently, the brand has captivated a key demographic in the US and Australia.
The option to customize each stamp allows customers to receive a product tailored to their child’s interests. This customization serves as a strong motivator for buyers and contributes to an increasing Repeat Purchases Rate. Having successfully built a loyal customer base since its inception, the company is now projected to experience a 9% sales increase in 2024.
The products cater to various evergreen verticals, encompassing children’s apparel, toys, and entertainment, by providing an effective solution for safeguarding belongings, attracting more parents, and significantly boosting sales.
The Team
As the company expanded, management built a skilled team, including Facebook and Google media buyers, a content creator, two support representatives, a social media manager, an email marketing specialist, a brand protection officer, and a part-time web developer. The support team handles over 200 customer service contacts daily and is renowned for world-class service, evidenced by glowing reviews.
Customer Acquisition
Marketing is concentrated on social media, and the brand has garnered over 200,000 followers across Facebook, Instagram, and TikTok. The considerable audience facilitates regular engagement and conversions through posts and videos about the products. Untapped potential lies in implementing affiliate campaigns with bloggers and ‘momfluencer’ partnerships to reach the target audience.
Aside from PPC ads on social media and Google, the business leverages its vast email database of over 500,000 subscribers for effective marketing and engagement. This strategy has proven lucrative and presents an enormous, cost-effective opportunity to upsell and cross-sell by introducing new product categories or for a buyer with an existing complementary brand.
These tools collectively generate up to 600,000 unique monthly visitors, showcasing the efficiency of the approach. As a result, up to 1,000 orders are shipped daily, at an Average Order Value ranging from $38 to $48. The brand’s diverse catalog of 30 SKUs ensures a steady stream of sales throughout the year, with peak profits observed in January and August during back-to-school sales.
Target Demographic & Operations
The company was launched about three years ago, through an online store created on Shopify. Today 100% of their sales still come from this site. As they have grown, the company has assembled an experienced and talented team of full-time workers, including Facebook and Google media buyers, a content creator, two support representatives, a social media manager, an email marketing specialist, and a brand protection officer, in addition to a part-time web developer.
The support agents are currently managing up to 200+ customer service contacts daily.
The company has seen its sales continue to grow, and they have gone from shipping 200 orders per day to 500. When they reach peak back-to-school seasons, that number soars to 1,000+ orders being shipped daily.
To attract and retain its customers, the company has done well in its use of effective digital marketing tools.
Social media has played a key role in attracting new customers. The company has gathered 143,000+ followers on Instagram and 51,000+ followers on Facebook, huge numbers that enable them to successfully engage with their customer base and create regular posts about their stamps.
They also successfully engage in video marketing on TikTok where they have 20,000+ followers and have received a whopping 537,000+ likes.
