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eCommerce Brand in the Custom & Ready Made Women’s Jewelry Vertical – 44% Repeat Order Rate – Massive Social Following


Website Closers® presents a thriving eCommerce business that provides unique and trendy customized and ready-made women’s jewelry. This business has amassed success in a short time, based on passion, business sense, and lovely, unique jewelry pieces … many of which are customizable. The new owner will walk into a number of immediate growth opportunities as well.

Through an 80% stock model, this business has increased its revenue by almost $2 million since 2019 and is primed to go further. The company enjoys a $124 Average Order Value and has partnered with payment plan providers to increase conversions. Although many are sizing and letter variations, this business comes packed with 300+ active SKUs. A social media following of 90,000+ engages on their Instagram and Facebook posts, while this brand also gets healthy monthly views on Pinterest. Another important KPI is the low seasonality in sales. Like most in the industry, their sales peak in Q4 but sell all year round because they are non-seasonal, and many are geared to travel, gifts, and special occasions.

This business offers a wide selection of popular SKUs, including necklaces, rings, bracelets, earrings, and anklets. They also provide matching bundles, stacks, and collections. These pieces of jewelry are crafted with high-quality materials, and the designs are exquisite – just ask the customers praising the brand with 5 Star reviews! There is an immense opportunity to add a luxury line of real gold and diamond products with excellent margins.

This management observed global trends in the jewelry world based on keywords and demand, which led them to begin with custom jewelry geared more towards events and special occasions. People will buy jewelry to go to specific places, like events and vacations, or gift someone special. The company then expanded by looking at the highest searched items, colors, and categories in jewelry and created collections based on analyzed data. Sales continue to increase, mainly when they sell items that are not seasonal and are more everyday wear. The jewelry industry is becoming more reliant on eCommerce and social media and using influencers to leverage sales is something to consider.

The new owner has a golden opportunity within this niche space. There is a large market of jewelry-wearers who love and appreciate expensive-looking and feeling products like the ones this company offers. Many of the reviews from happy customers express this sentiment. However, what sets this business apart is the depth and quality of its products, which give the wearer confidence no matter the occasion. Consumers young and old are seeking jewelry that empowers their souls, and this business has products that do just that!

This business provides quality products with a quality touch. Packaging for each item adds a delightful addition to the customer experience. Products are delivered in mailer boxes, and the jewelry is placed inside beautiful boxes. Each delivery is an experience for the customer and ideally packaged as a gift. The typical customer is a woman between the ages of 18 and 35.

This company’s operation is simple and easy to learn. Processes are streamlined to be effective and manageable, and the company’s suppliers, local and international, are reliable and offer payment terms in some instances. This company has four employees: one customer support manager and another customer support rep, who respond to the online community, handle emails and phone calls, synchronize tracking, and supervise general queries. There is also a bookkeeper managing day-to-day financials and an accountant. The owner handles marketing, inventory management, and administration work.

The website is clean and has full product photos. Built on Shopify, it is easy to navigate and very user-friendly. The images clearly show the designs and a prominent theme of glamour. The website gets robust organic traffic and a high conversion rate. The Instagram page features two posts daily, live streams weekly, review stories, customer highlights, a way to join the crew, promoted collections, and FAQs that followers can read.
The company has amassed an impressive list of email subscribers. More than 90,000 email addresses are in this brand’s massive database, and those customers receive two weekly emails that drive sales and boost traffic to their website.

Contact Website Closers today so our brokers can demonstrate how appealing this offering is for an ambitious buyer.

This eCommerce Brand is Represented by:

Website Closers
Tech, Internet & eCommerce Business Brokers
WC 2687

Asking Price
$ 820,000
Cash Flow
$ 159,015
Gross Income
$ 2,081,478
Year Established