Website Closers® presents a well charged eCommerce business that markets wireless chargers and charging docks for phones, tablets, smart devices, and video game controllers. Using both their own Shopify website and Amazon, the brand has developed a fast-growing worldwide customer base, at a time when the number of mobile devices in use across the globe exceeds 14 billion.
The market for smartphone chargers is an enormous and highly lucrative one. Whether someone owns an iPhone or an Android smartphone, it can become a struggle to keep it running like new after a few years as the battery wears down. Battery-draining apps, a constant search for a WiFi connection and too much brightness on the screen means millions of smart phones need to be plugged into a recharger virtually all day.
At the same time, charging docks are no longer a one size fits all commodity. Today’s consumers search for a charging dock based on a variety of factors that can include its style, versatility, level of security, and ones that are best for desks, mobile devices, and for wireless.
The industry for smart phone accessories has become tremendously profitable due to their diverse set of consumers with different wants and needs, and manufacturers are meeting each one of them.
This two-year old company became a niche online store for wireless chargers and charging docks, and now offers 15 SKUs available on both their Shopify site and Amazon.
Their products are sourced from manufacturers and suppliers in China, and their top sellers have become the 4-in-1 Charger (which represents 70% of sales) and the 3-in-1 Charger (15%). With an average order value of $52, sales remain brisk with lots of group to run.
Part of the brand’s rapid success is due to their creative approach to marketing these products. The brand effectively uses PPC ads on Google to promote traffic to their Shopify website, which generates 70% of all sales compared to 30% of Amazon.
For organic traffic, the company has charged ahead, utilizing a combination of social media accounts – they now have more than 1,900+ followers on Facebook and 1,025+ Instagram followers – and an efficient SEO keywords program to boost their rankings in Google searches.
Both marketing campaigns have been remarkably successful. Their customer base now includes highly desirable demographics: both men and women. However, women make up 67% of sales, with the the largest percentage of sales coming from customers between the ages of 34-44, followed closely by 25-34. Their average customer lifetime value is now $214, considerably higher than their average order value.
The company has developed a massive email database of 45,000+ subscribers and has used this for regular email marketing campaigns that have focused on new product promotions.
This approach has been a solid generator of sales and has enabled the brand to score very enthusiastic reviews from their customers, including many 5 Star reviews on Amazon. In fact, the company now has an impressive 4.6 Seller rating on Amazon.
This company is an exceptionally smooth operation using a stock method for reliable deliveries. The business carries an inventory sourcing manager who negotiates with manufacturers and suppliers, then ships samples to the owner before a new product gets launched. They also use Amazon’s FBA services for swift order fulfillment.
As far as inventory goes, the brand stocks about 1,500 units for the most popular SKUs, and an average of 100 units for other products.
The company’s growing customer base, strong reputation for quality products and great customer service, has led to rising revenues put it in the perfect position to scale. The business has received a number of recent requests from other businesses for their SKUs, and they could expand rapidly by shifting operations from an entirely B2C approach to the wholesale market as well. So far, the brand has not done any direct B2B marketing and there is enormous potential here.
Their Amazon platform now sells exclusively in the U.S., and sales could be expanded to Amazon’s international sites in Canada, Europe, Mexico, and Australia, which could provide an immense jump in profits.
The brand could also continue to add new products to its SKUs, while offering upgraded models to upsell to its existing customer base.
In terms of marketing, the brand could expand to new social media venues, including TikTok and YouTube, while promoting PPC ads on its Amazon platform.
The company has an opportunity as well to start a blog on its website that could help drive organic traffic to its Shopify site, and the brand could begin offering a monthly newsletter and promotional campaigns as part of its email marketing efforts.
A buyer will enjoy recurring revenues and terrific scale options for a company that doesn’t require long hours to operate. The current owner now spends between 10-20 hours per week running this business. The daily tasks include reviewing financials and creating new marketing creatives, and the owner also supervises contract workers who handle marketing, customer service, and inventory.
The company averages about 25 customer service inquiries per day, which are handled electronically.
The market for charging dock stations is evolving and becoming increasingly sophisticated. Customers may inquire about a host of benefits, including whether the charging dock includes the proper cables, can keep their devices organized, has padding to prevent the devices from slipping, and won’t attract dust. Manufacturers are striving to keep them satisfied.
This brand has understood what customers want in a charging dock station and built up a solid customer base by delivering it. Their rapid success in just two years gives a buyer an amazing opportunity to take over and elevate this thriving brand to new heights of profitability.
