Website Closers® presents a fashionably branded eCommerce women’s jewelry retailer with an average order value that’s as impressive as their product offering. This company has recently experienced strong growth through social media marketing that drives AOV sales of $206 amassing an audience of over 16,800 followers with only 204 posts on Instagram.
With more than 150 SKUs and a spectacular EBITDA margin of 30%+, this business offers customers urban-inspired, high quality pieces, inspired by the Queen of Scotland’s jewelry collection, that align well with the emerging hip-hop jewelry trend. By taking advantage of wholesale opportunities, diversified sales channels, additional SKU development, and the availability to leverage brand recognition in adjacent verticals, this company can be easily propelled to the next level. Supported by quantifiable growth, demonstrated success, and positive customer relationships, this acquisition could quickly become the diamond in any investors collection.
Offering a wide variety of stunning necklaces, pendants, rings, earrings, bracelets, anklets, and custom-designed pieces through their branded website, the current ownership has employed an incredibly impactful hybrid inventory model which requires minimal overhead investment and can be run from anywhere. Utilizing a dynamic social media marketing mix, their paid strategies on Facebook and Instagram have led to an astounding 3X ROAS. Capitalizing on this unrivaled return rate, this acquisition has accrued an expansive email list and a qualified database to support their sales funnel.
For an ambitious new owner, there are several untapped profit paths to explore. Additional marketing opportunities lie in leveraging other social media platforms such as TikTok and Pinterest, or engaging in influencer partnerships. To drive sustainable profits, expanding onto extended selling platforms, such as Amazon and Etsy, could quickly increase sales. Further growth potential exists in expanding to brick-and-mortar retail stores, increasing wholesale options, and establishing strong partnerships with other vendors in the industry.
With regard to product offerings, this business sees the most interest in their necklaces, which account for approximately 60% of their overall sales, with bracelet orders then accounting for 30% of their profits, and their ring and anklet categories each bringing in 10%. Developing new SKUs in these categories could certainly increase sales, but developing in-house, patented necklace designs could give the most financial benefit to new ownership.
To maintain the business, the current owner has invested an estimated 2-4 hours each week to oversee the company’s virtual assistant, review the automated order tracking reports, develop new product designs, and source new products. An additional virtual assistant could reduce this already minimal time investment and the existing virtual assistant is willing to stay with the company through the transition.
This unique offering is quickly rising in the jewelry industry to drive unparalleled profit potential and brand awareness. Perfectly positioned for an investor looking to get into the market or for a company looking to acquire an attractive new brand, this business is easily maintained and swiftly scaled. Boasting impressive margins, dynamic offerings, and an extremely engaged audience, this business is ready to shine in the hands of a capable new owner.
