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eCommerce Retailer in the Gun Parts & Accessories Vertical – Direct to Consumer Sales – Strong YOY Growth


Website Closers® presents a 7-year established eCommerce Retailer that provides Gun Parts and Accessories to Gun Enthusiasts. Everything from magazine loaders to frames, parts, mags, grips and sights. The business is carrying a strong Year Over Year growth rate of 127% and runs on a hybrid model of 100% inventory in the busy season and a mix throughout the rest of the year. The company has seen a Year Over Year order volume increase of 155%. With an Average Order Value of $95, this successful venture drives incredible and consistent returns. Currently, this company leverages only organic growth, leaving immeasurable room for rapid and effective scale.

From the implementation of SEO practices and social media engagement, to expanding SKU lines and developing an in-house brand, this company has a vast array of paths to additional revenue. Operating entirely online, this target would also grow impactfully with the addition of Gun Expo participation and wholesale offerings. With a strong and reliable history within a constantly booming market, this acquisition has the foundation to be a strong investment for anybody looking to get into the eCommerce space, regardless of whether they have experience in the Gun Accessories Vertical.

Historically, guns and related accessories tend to be a recession-resilient niche that cannot be rivaled by classic sales channels such as Amazon due to strict industry regulations.

The current owners spend an average of 40 hours per week running and scaling this company. However, when the business is particularly demanding, they will regularly spend 50 hours weekly. Their responsibilities include purchasing inventory, fulfilling orders, monitoring law changes, and responding to customer service concerns. There is an immense opportunity to lower the amount of work necessary by hiring a VA to manage orders and customer service issues. At the moment, this company does not have any employees, but they do employ a freelance bookkeeper to work for about 5 hours each week.

This company’s incredible and rapid scale is entirely due to organic growth through Google, other search engines and direct site visits. Scale opportunities include social media use, especially on online gun forums; as well as Instagram, TikTok, and YouTube for additional brand awareness and share of voice.

Currently, this companies sells only through their own website; this leaves immeasurable room for rapid scale through extended purchase channels such as Gun Expos and wholesale selling to brick-and-mortar storefronts. Additionally, this company could grow exponentially through the development of their own in-house brand.

The company has a loyal customer base and a history of growth and profit where launching private label products would thrive. Carrying almost 120 individual SKUs and an impeccable industry reputation, this is a solid acquisition that can be maintained for incredible success or scaled for extraordinary results. As a leader within a niche and evergreen market, this offering is sure to bring unparalelled prosperity to the lucky new owner.

This eCommerce Website Represented by:

Website Closers

Tech, Internet & Website Business Brokers

Listing ID:  WC2148

Asking Price
$ 1,300,000
Cash Flow
$ 328,131
Gross Income
$ 1,065,773
Year Established