Website Closers® presents an Internet Company that was founded in 2012 and still thriving. This eCommerce Retailer is a market leader in the sale of ATVs, Dirt Bikes, Scooters, UTVs, Go Karts, Dune Buggies, Electric Powersport Vehicles, Kids Ride On Toy Vehicles, ATV Mowers, and their accompanying parts and accessories. With an Average Order Value of $1,800 and a strong standing within the ATV/UTV Industry, this business has more than 1,500 individual SKUs in place that help drive phenomenal returns and strong margins. Delivering 100% YOY growth along with more than 5 million monthly visitors to their Branded Website, the foundation is set for monumental growth in the hands of a buyer entrepreneur.
From website improvements to raise the site visitor conversion rates and SEO improvements, to stronger marketing and expanded sales channels, this business brings great promise on top of its already impressive profit margins. This target has a multitude of new SKUs in the pipeline – and having developed strong relationships with a network of US based manufacturers and suppliers, this company could use the data it has gathered on over 8 years of sales to create an exclusive, in-house white label brand to increase both SKU diversification and profit. With all this and more, this is an incredibly promising investment for any capable buyer.
Working 50 hours weekly, ownership is fully dedicated to consistent improvements and unrivaled expansions. Ownership focuses its effort on higher level business management, customer service, bookkeeping, sales support, and order fulfillment. The addition of an administrative Virtual Assistance for bookkeeping and business management would minimize the work required of an incoming owner. Hiring a sales manager and customer service specialist could further lower the demand on a new buyer as well. Finally, the company could use a vendor outreach specialist to continue to expand product offerings.
Operating on a 100% drop shipping model, this business works with only 3 employees who tend to customer service and sales management. A serious opportunity exists for a new owner to partner with an Asian product specialist to create niche vehicles that have proven to be high demand on the site. This would increase profitability considerably, even when accounting for storage, purchasing inventory up front and design fees. Because the AOV is so high in this business, moving from 100% drop ship to a hybrid inventory model of highly selective fast movers could be a tremendous opportunity.
With more than 10,000 email contacts, an average monthly visitor rate of 5 Million and a Repeat Customer Rate of 11.21%, this company has developed a strong customer base that brings with it reliable revenue and spanning market awareness. They have achieved these jaw-dropping results through a partnership with a third-party marketing firm that gives them significant opportunity for additional advertising initiatives. From brand building through native advertising and organic interactions, through social media and thought leadership, and via all the paid placements and video content creation opportunities available, new ownership should be drooling at the opportunities.
Business growth is about more than marketing, sales channels can be just as influential to overall development. Currently this company sells only through their own branded website, however the website could be effectively redesigned for higher conversion rates and customer appeal. Additionally, optimizing the digital content for better search engine rankings and higher consumer understanding would skyrocket both the sales and reputation of this business. There are also unrivaled opportunities through Amazon.com, eBay and Walmart.
With limitless promise and amazing current profits, this is an exceedingly exciting investment for any kind of buyer – and a rare find at these AOVs. Carrying opportunities in sales channels, marketing mix, and product offerings, this business is an acquisition that lends itself to sustainable and exponential scaling under the guidance of a capable new owner. An unrivaled offering in a niche and exciting industry, this is one investment no buyer should pass up.
