eCommerce & Wholesale CPG Business in the Outdoor Home Goods Category – 3 Brands – Over 150 Wholesale Accounts – Sales in the US and Canada

Pending

Website Closers® presents a B2B-focused brand that has 20 years’ worth of experience within the field of selling outdoor home and lifestyle niche products. Customers have grown increasingly delighted by the potential that the interior and exterior decorating markets provide, and are happy to spend a fair amount of money to add some flair to their outdoor patios and living spaces.

This surge of interest has unsurprisingly been a boon for the company, letting them rise to the coveted position of a leading provider during such an active time. They have used their momentum to great effect, and have added two new categories that, while still in their infancy, are expected to see significant growth.

The brand is based within a highly profitable industry. The Outdoor Furniture Market exceeded $15.7 billion in 2020, and is projected to grow by more than 5.9% through 2027. This spike has been the result of many homeowners getting an interest in creating a more aesthetically pleasing atmosphere in gardens, patios, and porches. This has caused a strong demand for the products that the company already sells, as well as ones that they could possibly explore expanding into later in the future for increased sales.

Their sales are nearly entirely wholesale, catering to roughly 150 customers who provide great revenue for the brand. They are able to steadily grow through an efficient hybrid model and exceptional supplier relationships, which also serves to give them their over 1,500 strong SKU catalog across multiple categories. Their strategy of combining stock and DropShipping through their two warehouses has proven to be very effective, with revenue being driven by sourcing products from reputable manufacturers and distributing them to prominent brands. 75% of their sales are generated from fireplaces, kayaks, boats, and camping. With the right investments, their US channels can develop into a massive source of profit.

They operate out of a centralized Canadian warehouse with two 3PL partners on Canada’s East and West Coasts. This setup is largely to handle all container product receiving and storage, and lets the company offer quicker shipping and better handling of any special-needs shipments. Additionally, it also makes it possible for them to average 150 shipments every day, with plenty of room to grow with the rest of the business.

They see fantastic year-round sales through their line of outdoor products, which have won over customers through the warmth, functionality, and livability they give to their buyers’ homes. Their most active season, however, consists of March through September, and the company already plans to introduce nonseasonal products to supplement sales in the slower months. The brand has carved out a thriving consumer base for themselves that eagerly enjoys their competent product selection, tenured relationships, and licensing agreements.

The current owner primarily spends their work week sourcing products, doing inventory and financial planning, building customer relationships, and creating sales plans. They have also, over the years that the company has been running, built up an impeccable team of employees to help with the workload. This team includes an office manager, procurement manager, and sales manager, supplemented by a bookkeeper, accountant, administration department, and warehouse staff.

The buyer could divert attention to their D2C sales through eCommerce platforms and an SEO and marketing initiative. They could also polish up their existing Amazon account and expand to secondary sales platforms across multiple countries for massive growth and revenue diversification. There is no shortage of potential customers with a passion for decorating their homes, and all the company needs to do to ramp up in popularity is introduce them to their products.

The company has done an excellent job of proving their worth to customers who want to make their homes more homey, and there are many more product categories that they could expand into to appeal to even more consumers who might be looking for something a little different. They have a glowing track record, which will provide the ideal jumping-off point for an ambitious buyer.

This acquisition has it all: an established history, polished systems, an active customer base, and a valuable relationship network. A buyer that’s savvy in wholesale outreach and eCommerce would be perfect for this golden opportunity.