Website Closers® presents a niche Educational Content Marketing Business that has carved a gap in the market via its ability to turn any professional’s expertise into engaging content that educates and converts the target audience. Clients pay a monthly subscription fee to leverage services designed to elevate their brand’s presence, authority, and impact. They primarily work with mid-size to Fortune 500 companies.
In today’s digital age, where content is king, the challenge isn’t just to capture attention but to motivate an audience to become loyal customers and brand advocates. This company stands at the forefront of meeting that challenge by offering a unique blend of services and marketing strategies. Perhaps even more important, they have developed a process that they use to quickly identify needs, trends and questions in order to develop education materials around that need.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for three important reasons:
Recurring Revenue. It provides an extensive array of services through a subscriptionbased model, with rates starting at $595 per service per month. These encompass video and podcast production, book publication, email marketing, and branding design. Due to the wide range of options available, many clients choose multiple subscriptions, fostering recurring revenue. An average client lifespan of 15 months reflects their satisfaction with the outcomes achieved.
Scale. Since its establishment, the company has consistently shown year-over-year growth in its bottom line. With minimal cost of goods sold, it boasts an impressive 71% net profit margin. Operating expenses remain low, thanks to the streamlined team and marketing strategy that utilizes no paid advertising.
Standard Bearer. The business has reached a stage where its procedures and services have been thoroughly systemized and validated, delivering excellent results within the mortgage industry. A motivated buyer stands to significantly expand operations by branching out into other sectors and catering to professionals such as real estate agents, financial planners, dentists, chiropractors, and entrepreneurs.
Client Acquisition
A multifaceted and highly efficient marketing strategy deliberately avoids reliance on paid advertising. One notable approach that reliably draws in new business involves collaborating with coaching companies and industry organizations. The team conducts informative webinars for these groups, offering insights into video content creation, podcasting, and leveraging social media for marketing purposes.
Another substantial portion of incoming customers discovers the company through viewing content via existing clients, often reaching out after receiving referrals. Furthermore, the team diligently produces a weekly video series featured on their business YouTube channel, complemented by three engaging social media posts. They actively engage with various private Facebook groups, contributing valuable insights, and regularly participate as speakers on industry podcasts and webinars.
Lastly, a blog is regularly updated on the website, supplemented by monthly contributions to several esteemed industry publications. These efforts consistently yield positive results, reinforcing a presence as an authority within the niche.
Customer Base & Benefits
The typical client recognizes the importance of marketing efforts but often lacks the necessary expertise in this domain. To address this challenge, the provision of consistent monthly scripts serves as a valuable tool, enabling them to maintain focus effortlessly.
By adhering to a regular script format, clients can easily upload the content onto their phones, effectively transforming them into teleprompters for streamlined recording sessions. Because the skilled team edits any errors that may arise during recording, the delivery of a polished and professionally finished project is ensured.
The services provided benefit clients in various ways. They are meticulously designed with the clients’ audiences in mind, focusing on educational content to assist professionals in establishing credibility, deepening engagement, driving conversion, and cultivating loyalty.
Workload & Team
The owner commits around 25 hours per week to the business. Initially, his attention was devoted to crafting the services and processes that workshop and webinar attendees requested. Now that the core services are established and streamlined, his focus has shifted towards sales and promotion.
Two marketing assistants specialize in video editing, social media posting, and email marketing, while a dedicated individual manages podcast production.
Summary
Under new ownership, this niche company is poised for continued growth and profitability. With a subscription-based model catering to professionals seeking brand elevation, the business enjoys strong recurring revenue and impressive profit margins. Its proven marketing strategies and track record of year-over-year growth lay a solid foundation for expansion, particularly within new sectors.
