Website Closers® presents an eLearning Company that has thrived impressively as the eCommerce space has grown to lead almost every market, not by selling its products on Amazon, but by teaching others to do so. This high-performing Internet Company connects with up-and-coming as well as seasoned entrepreneurs who are looking to start or grow their 3rd Party Amazon Accounts. Providing eCommerce operators with all the tools needed to successfully launch a thriving Amazon business, this Internet Company has made a name for itself in the business learning vertical for all things Amazon.com.
In just three years, this company has found a growing customer base for its list of specialized education tools. Offering spanning solutions from software and consulting services to PPC management, this business offers extended training programs that include a Bachelors, Masters and Doctorate degree that cover everything needed to effectively sell on Amazon.
With an average order value of $2,500-$3,000, sales have been enviably robust. Meanwhile upsells range from $97-$147.
This brand’s timing couldn’t possibly have been better. Over the past 25 years, Amazon has become the largest online retailer as well as the most popular shopping app in the U.S., with 150.6 million mobile users alone. Walmart, the second-ranking shopping app, has a monthly mobile app of 76 million.
Today, more and more entrepreneurs are turning to Amazon as their main sales channel due to their incredible reach, lower customer acquisition cost and tremendous industry standing. Amazon now has 9.7 million 3rd party sellers worldwide, and the number of sellers on Amazon continues to grow. In the first quarter of 2021, more than 283,000 sellers signed up to sell on the marketplace.
However, seller competition on Amazon is fierce, with a huge portion of total sales generated by a tiny fraction of its sellers, fewer than one in 10 sellers are generating more than $100,000 in Amazon sales, while only 1% are earning more than $1 million.
From the start, those who aspire to exceed those numbers make up this brand’s main customer base. The company’s typical customer is someone 30 or older, who is usually a business owner wanting to expand onto Amazon and understands just how important it is to do it right.
Using this brand’s extensive library of tools, those customers educate themselves on the operations and logistics of selling products on Amazon. They also gain access to specialized software and services that reduce their chances of choosing a poor performing product.
This business offers a wide selection of options, which include finding the perfect products to sell on Amazon, getting advice from verified 7-figure Amazon sellers, tapping into expert-level instructions, and brainstorming with others in the field. Everything can be purchased a la carte, however, there are also package deals that include VIP, Elite, Elite+, and the Degree programs.
For the most part, clients sign up for packages run for six months, although more than a few customers opt for monthly software and services packages as well. Payment is 95% upfront, then continued payments are handled on a monthly recurring basis. A small but rising percentage of customers purchase their packages for up to a year in advance.
The company’s sales are strong. As long as there are people interested in learning how to sell on Amazon, sales for this company will continue to grow, with a slight dip only in November and December when customers are otherwise preoccupied with the holidays.
To build up this customer base, the brand runs large PPC ad campaigns on Google, Facebook, and YouTube, while also effectively using affiliate marketing to deliver sales. Additionally, utilizing social media strategically, this business has earned 10,0000+ followers on their Facebook account. The brand has benefitted significantly from being featured in top publications that include Forbes, Business Insider, Home Business, and ESPN.
Leveraging a powerful SEO program that includes a blog on their website, this business gathers new interest for their services and other aspects of selling on Amazon. There are now anywhere between 5,000 and 15,000+ daily visitors coming to their website, a good indication of how successful their marketing efforts are.
That kind of publicity has helped the brand expand its customer base, and they now have a whopping 1.5 million subscribers in their email database. Their customer base has become unshakably loyal and continues to buy any new products and services they launch.
That’s an important factor, since the company now carries four pending patents for the most critical aspects of their business and software. These patents would cover product research software, software to create personalized video messages, a unique sales process funnel, and sales tracking software.
The brand now averages about 500 to 1,000 individual transactions per week.
This is a highly automated company that doesn’t require a huge workload on the part of a new buyer. The company’s software and programs are doing the real work on behalf of the customers, and the current owners are only expected to dedicate a minimal amount of time on this operation.
The business retains several employees who know how to handle daily operations, including two general managers, two video content creators, a technical advisor, a sales funnel expert, and numerous contractors who focus on sales, coaching, accounting, and advertising. This experienced team is consistently fielding up to 100+ customer service inquiries per day.
This is a tremendous opportunity to own a highly specialized eLearning leader that has become far more prominent and wider used: an online university. The fact that this one specializes in learning how to successfully sell products on Amazon means there is never likely to be a shortage of new customers.
There are a myriad of ways to scale this operation. The company is now in the process of offering similar software and services for those interested in learning how to sell on Walmart, which is likely to dramatically increase their profit margins.
Other simple but effective ways to scale would include creating additional courses to market, increasing PPC ads on Amazon and Google, and participating in ongoing industry events to help promote the brand and its programs.
This company, in its current state, will thrive as long as Amazon is flourishing and attracting new sellers, and no one expects that to slow down any time soon, particularly now that American consumers are more comfortable than ever making online purchases. Furthering this relevance, a new owner could branch into other forms of eCommerce advising to ensure a strong future.
This Education Company Represented by:
Technology & Internet M&A
Listing ID: WC2379