Website Closers® presents an Enterprise Software Company that provides B2B consulting and implementation services for a number of software technologies. The company provides services for Dynamics 365 CE, BI and PowerBI, Azure migration services, O365, AI with Azure ML, IoT, and Azure DevOps/QA services. Combining deep industry expertise with robust consulting and support services, it is helping customers in their digital transformation through solutions that enable process automation.
All customers are based in North America, and marketing efforts are subsequently dedicated there. From an industry standpoint, the company focuses on manufacturing, life sciences, architecture, engineering, and construction.
Because the business operates in both SMB and Enterprise spaces, the typical customer varies depending on the type of service needed. For example, with NetSuite consulting services, the company only focuses on small and midsize businesses. This is because NetSuite is built for the SMB industry. On the other hand, Dynamics 365 CE is more focused on the Enterprise space. Enterprise-level customers include one of the leading energy producers, biggest med-device manufacturers, and leading golf manufacturers, among many other large organizations.
A notable selling point is that the business experiences very little seasonality in sales, making operations and cash flow easily manageable. Procedures, though, have been refined and streamlined to the highest level.
The owner believes in dog-footing, which means automating all internal processes and operations as the company does for its customers. The entire invoicing process is automated, and dashboards allow managers to review all the numbers, so they don’t have to do it manually. Additionally, a leadership team meets monthly to review processes and create action items to fix ongoing issues. Each practice has a leader responsible for overseeing and achieving the practice goals.
There are now well over 100 employees worldwide working in marketing, sales, finance, administration, human resources, and consulting departments.
The owner primarily focuses on the following:
- Working with leaders of the organization on vision and areas of improvement.
- Emphasizing the core values and building a solid culture daily.
- Working with sales and marketing to streamline processes and generate more work.
- Build relationships with channels such as Microsoft and Oracle.
- Focus on areas where there are gaps. If a practice is behind its revenue goal, he works with marketing and sales to drive more work.
Lead generation is achieved via various methods. These include a strong SEO campaign, PPC Advertisements, webinars, email outreach campaigns, event sponsorship, marketing to channels, LinkedIn, and referrals. This successful lead generation, combined with the excellent service provided, has resulted in many long-term ongoing contracts, equating to several million dollars annually. The business rarely has one-time service contracts. Every project requires ongoing support, and contracts are offered to handle the continuing work. In addition to its services, the business also sells licenses for products and some packaged products.
The customer base is continually growing and comprises 110 active clients, of which 35 were new in the past year. This 5-year-old company has a tremendous opportunity to grow. The way it has been set up is designed perfectly for development. The owner has been patient and avoided putting the cart before the horse. He has been investing in building an organization and bringing in leadership over the past two years, which has been a temporary sacrifice on profitability in preparation for vast future augmentation.
Growth opportunities vary by service. Regarding the Dynamics 365 CE practice, the company has established itself as a leader by winning numerous prestigious awards, including one from Microsoft. The strategy is to convert all this good press into more sales opportunities through Microsoft and other company referrals. NetSuite continuously grows, and plans are afoot to sell more licenses and support services on this platform.
The company has benefited by working in an industry that is expanding quickly and has great demand, as well as from the variety of its offerings. The market for ERP software was estimated to be worth $54.76 billion in 2022 and is anticipated to increase at a CAGR of 11% from 2023 to 2030. Businesses need ERP software to make their operations as effective and efficient as possible. The correct solution can also reduce inventory costs by up to 30%. Every day, more establishments become aware of the need to use these technologies, and this listing welcomes the demand with open arms.
