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Ergonomic & Health Conscious Furniture Brand – eCommerce Retailer – 335% YOY Revenue Growth


Website Closers® presents a lucrative and rapidly growing private label furniture offering that has become a well-known brand in the Standing Desk, Mobile Workstation, and Standing Desk Converters space. This unrivaled opportunity carries a 335% Year Over Year Revenue Growth Rate and is showing no signs of stopping. Specializing in ergonomic and health-conscience office supplies, this brand offers direct to consumer, high quality products, that are in remarkable demand as an increasing number of jobs are being converted into remote roles and more and more people are tired of just sitting at a desk all day. Due both to emerging technologies and the current pandemic, the home office movement has swiftly grown into a booming industry in and of itself and all signs show that we will never go back to the way things were pre-pandemic.

With 2 prominent Amazon storefronts in their US and Canadian platforms, along with a presence on eBay, Walmart, Shopify, Home Depot, Lowes, Target+, Overstock, and Wayfair; this product line has been impactfully and strategically developed over its decade of successful business growth. Still carrying plenty of room to scale, an incoming owner could easily launch a wholesale program, international marketplace expansions, or develop strong sales relationships in both the B2B and B2Gov markets. With such a thoroughly crafted foundation and limitless potential, this acquisition is an exceedingly compelling target.

Offering more than 50 unique and fully established SKUs, this private label also has 6 upcoming products currently in the launch pipeline that a business-minded buyer could leverage for extended revenue and awareness. Currently utilizing a fully in stock model, this brand ships 65% of its products through FBA and 35% via FBM to reliably and effectively manage all orders. With an average order value of $149, and lower competition product array given the weight of the products, this is a well-positioned brand that can flow into a number of adjacent verticals.

With no current social media presence, these products could gain an interactive and engaged following on Instagram, Pinterest, TikTok, Facebook, and LinkedIn. As an ergonomic product provider to a health-conscious audience, this brand can fit seamlessly into the health and wellness movement to drive that is often discussed in social media circles. Additionally, placing advertisements on both Facebook and LinkedIn could drive additional sales.

At the moment, this private label brand requires 40 hours per week of the current ownership, responsible for developing products, Amazon PPC management, listing creation, profitability evaluations and new product research. These tasks could be significantly minimized with the addition of an advertising specialist who would handle all PPC and listing concerns. The company operates with 9 experienced staff members. 3 are customer service representatives who work remotely out of the Philippines. 2 product packers that ship and receive products. A customer service manager, category manager and operations manager also take care of many of this company’s operational tasks. Finally, there is a president who defines marketing direction, updates the product portfolio, tracks Amazon PPC results, negotiates contracts, and manages asset allocation.

With exceptionally favorable terms, this company leverages Net 75 on the departure date for Home Office products. Additionally, 85% of all of this company’s sales are completed through their effective Amazon storefront, this model utilizes Amazon FBA to swiftly fulfill orders. Growing this business model, a business-minded buyer could invest in proprietary products and designs to further differentiate the private label brand from the ever growing ergonomic office supplies market.

Offering a powerful foundation of more than a decade of success and brand development. This acquisition is an impressive offering that brings with it unprecedented promise and potential to scale. In the right hands, this company can grow dramatically and dynamically or simply be maintained, allowing the new owner to reap the current, phenomenal profits of this strategically designed brand.

This Branded eCommerce Retailer Represented by:

Technology & Internet Business Brokers

Listing ID:  WC2205

Asking Price
$ 5,500,000
Cash Flow
$ 1,314,300
Gross Income
$ 11,842,400
Year Established