This Consumer Brand Retailer offers a variety of Beauty and Personal Care products primarily focused on women shoppers. The brand embodies a very simple montra: “Take care of your body. It’s the only place you have to live in”.
Starting from a foot pedicure tool that solves a typical, personal foot problem, this eCommerce company has expanded to hairbrushes and other personal care products, but has just started to scale its product line– they have yet to add to their assortment many products that other, similar brands offer – an immediate opportunity for an acquirer.
The brand’s products primarily sell on Amazon, and the associated ASINs hold a number of Amazon’s Choice badges for keywords associated with the products sold. The Amazon Account currently contains 8 products (15 SKUs) in 3 multiple niches – hair, pedicure & manicure, personal care and skincare products – within the Beauty and Personal Care categories.The top two selling products have a BSR of below 10,000 for 2 years. The brand is in the process of developing 2 new products that will be launched at the beginning of 2019. They are consumable and related to the existing products. They are consertively estimated to grow the revenue and/or profit by 10%.
The company has also performed continuous and extraordinary marketing to promote its brand and products: its pedicure tool’s listing on Amazon is now shown on the 1st position of a Google search for the keyword “foot callus remover”. Its Youtube video, with 428K+ views as of the date of this offering, has brought and will continue to bring organic traffic/vistors to its product listing on Amazon. Its callus removers were also aired on local and national TV channels in 2016. Its customers include Kevin Herrington, the original Shark of the TV show, “Shark Tank”, and Dominique Sachse, a TV host at KPRC in Houston – and also a social media influencer with 500k+ subscribers on YouTube as our brand ambassador. These relationships and the marketing infrastructure builtso far would greatly benefit a buyer of this great company.
Selling on Amazon US and EU, this brand has earned top marks on Amazon, living comfortably in the very desirable $16 average ticket range, ultimately seeing 121% YOY growth. Selling primarily through their 5-STAR Amazon Storefront, this company is also somewhat diversified in its channel mix, including the utilization of WalMart.com, eBay.com and a highly polished Shopify website storefront. Fulfilling the bulk of its orders via Amazon FBA, this business does utilize a minimal warehouse with very low overhead, used both to stage for FBA shipments as well as for order fulfillment in cases where direct shipment will yield higher margins vs paying Amazon’s fees.
Very little warehouse is needed for storage allowing a new owner a great deal of flexibility from both an operational and scaling perspective. This is a highly turnkey opportunity where growth is immediately available. Scale opportunities are obvious–to date, very little paid advertising or SEO has been implemented, nor have social presence efforts truly been engaged; additional SKUs are available from existing suppliers, meaning the lineup can be expanded rapidly with little to no investment from trusted sources – no matter how you cut it, this is a home-run opportunity in nearly every way for almost any buyer.
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