Website Closers® presents a thriving digital media and eCommerce business that makes high-quality and viral memes around finance, stocks, cryptocurrency, NFTs, web3, and the general economy. This helps attract people in the space to follow their pages and ultimately become customers. The business began by providing unique and humorous content to its massive Instagram following in the form of memes. It now enjoys organic advertising through its tweets, stories, and posts on social media accounts.
They collaborate with sizeable social media counterparts that provide marketing in exchange for reposting stories or posts. Additionally, they leverage their newsletter subscriber list for advertising outside of social media.
The business is perfect for a buyer interested in utilizing it in one of two ways. First, somebody with a product or a service that fits the audience demographic can easily harness the online following to scale an existing company by owning this media company.
Secondly, the company is a fit for an ambitious entrepreneur looking to build the most prominent financial humor media company in existence.
A new owner will have the ability to secure any potential ad partner in this niche, with most of the work already done. The brand has only one competitor that is ahead – not by much – and likely not for long.
Their average consumer is a man between the ages of 21 and 35, living in the USA, Canada, and Western Europe. He is a working professional with expendable income and a propensity toward impulse buying, which is evident in the company’s merchandise vertical, accounting for 35% of revenue.
The merchandise business model relies on little cash flow and inventory holding risk because ordered items are printed on demand. Top selling products include, but are not limited to, mugs, stickers, posters, hats, t-shirts, hoodies, sweaters, and a range of other men’s and women’s clothing.
The broad range of merchandise has great appeal to their audience. It is sold through the Shopify website and enjoys high-profit margins, usually due to social media conversions.
A buyer would be able to expand merchandise sales because of the company’s 700,000+ organic followers and can continue to develop new products to market to the target audience immediately.
Because of the niche market this company operates in, its advertising revenue options are plentiful and attract large corporations. This is unlike any other meme or humor-based media business in that its following is like-minded, business-oriented individuals.
The company has multiple ad partners, who have been advertising on their pages for more than a year. The pages continue to attract more. This stream brings in 55-60% of their revenue annually and shows no sign of slowing down.
Because the company creates high-quality and viral memes around finance, stocks, cryptocurrency, NFTs, web3, and the general economy, people in the space follow their pages and ultimately become customers. As a result, they enjoy a loyal following and a 17% Repeat Customer Rate. The brand also engages in remarketing through its newsletter software campaign monitor, with a database of more than 28,000 subscribers.
The existing business owners operate as a two-person team, and projections suggest that an investor with capital and a team with the necessary expertise could scale the business tremendously.
Large amounts of potential lie in the finance world from advertising, Amazon merchandise, podcasts, TikTok videos, and a plethora of other opportunities. In the right hands, the business has the potential to be the Barstool Sports equivalent in the finance, stock, cryptocurrency, and NFT world.
The owners endure a varying workload. On average, they spend around 20 hours weekly on the business. This time involves daily tasks, including making memes and tweets for the social accounts they manage, answering emails and messages sent by customers or ad partners, and planning and executing initiatives set up at the beginning of each month.
One example is that if a new advertising partner has been onboarded, they’ll discuss the timeline of posts and creative objectives. Another would be launching new merchandise.
The only additional assistance the brand uses is two outsourced contractors, one who writes weekly newsletters and another who provides marketing and exposure for their Twitter account.
Expanding into TikTok, Facebook, and Google ads and hiring a sales representative to secure long-term ad deals are all viable options to scale this operation. If you’d like to hear more details about this business and the vast amount of scale potential it has, contact Website Closers today.
