The target is a Subscription-Based Internet Company that operates in the Travel and Vacation Rentals space, offering online marketing & web design services to property owners of vacation rentals. The company offers everything from website building & SEO Services, to Booking Software, Ad Copy Writing, Logo Designs and more.
With the online world of travel and vacation rentals becoming ever more diverse, high-growth and fast-moving, and with online companies like FlipKey, HomeAway, Airbnb and Expedia growing in market share and awareness in the vacation rental space, the key for owners is to position a vacation rental property in front of the right customer at the right time to maximize their investment. Boasting over 4,000 Active Subscribers, a 25% Repeat Customer Rate and an outstanding average ticket price of $3,500 per purchase, this is a highly attractive acquisition opportunity all-around.
This business occupies a niche service space that includes a SaaS component as well as a B2B consultative & creative side. It also offers a networking aspect, allowing subscribers and clients of this marketing powerhouse the ability to synergize with each other all within a single, monetized sales channel.
Situated squared in the always hot and continually trending online travel rentals niche with over 350 partner websites and advertising sources, a major component of this value proposition are its exclusive relationships with premium marketing partners such as Hotels.com, Expedia, TripAdvisor, VRBO, FlipKey, and Google. Offering over 30 high-quality service-based digital-delivery literature products, this company is wide open for scale via its paid content offerings – this includes WordPress training, eBooks, tutorials, and monthly marketing tiers, to name just a few. Affiliate marketing functionality has already been developed, automatically calculating payouts for individual members, but has yet to be implemented – this is a major scale opportunity available to new ownership on day one after acquisition.
With highly automated SaaS, consultative and paid content products comprising the bulk of all offerings, inventory and low overhead, this is a nearly turn key business that has seen tremendous organic grown since inception, and with so many untapped scale opportunities yet to be implemented, it’s true potential is well in excess of its current performance.
