Website Closers® presents a great opportunity for one with an entrepreneurial spirit wanting to take a feel good business with a solid foundation to the next level. This Digital Business is a member only company designed to help users implement Affirmations into daily self-talk.
What is an affirmation you ask? It’s a word or phrase that is used repeatedly in order to send positive energy to the brain. After time, this consistent energy is then transferred through the body and improves physical, mental, and emotional health.
For somebody wanting to join this website and become a member, they pay $12.95/month to gain unlimited membership access – with membership – members will gain private access to hundreds of amazing products, videos, and content all designed to help the member create a best life experience through the power of affirmations.
Members receive 70% off the retail value of the products the products offered.
The business has been in operation for 3 years and is in a highly enviable position as a rapidly growing membership-based website. They market 2,000+ SKUs that promote positive thinking and wellness and recently introduced digital affirmation content on yoga and meditation.
Their repeat order rate has started rising and is now at 14% and getting higher, and the company has demonstrated great skill at social media marketing that is giving them 27,000+ unique monthly visitors. A subscriber base of 30,000+ email addresses is enabling the company to boost customer engagement.
This eCommerce company has successfully tapped into the public’s desire for positive thinking, a sense of healing, and a connection with like-minded people. The company has created a membership-based market for their unique wellness products designed to give their customers a sense of purpose in life.
While the company has more than 2,000+ SKUs (and 600 specialized products available), their membership subscription service is generating 80% of their revenue. The company now has 9,500+ members and they continue to add 1,200+ new members each month. This online affirmation brand works to help people feel better about their lives, cope with challenges that come their way, and be a part of a larger community.
Those perks have made this a rapidly growing affirmation site, with a whopping 330% year-over-year revenue growth.
The company is offering its subscribers products they can’t find elsewhere since 95% of those products are sold under their own brand name
To fully understand why this brand is operating so successfully, consider that the market for wellness products is booming across the world.
While the concept of wellness has been around for a long time, it has picked up considerable speed in recent years, with studies showing that 79% of people recognize the importance of fitness, nutrition, and their overall physical and mental health and appearance. Part of this rising awareness is the fact that they have far more choices in products and services that can help them achieve that.
The global wellness market is now worth $1.5 trillion, with projections of an annual growth rate of up to 10%, as consumers look for ways to achieve their definition of wellness, which can include improvements to their health, fitness, physical appearance, their mental health and their opinion of themselves. Companies that can help them achieve those goals are going to remain in high demand.
This company is the perfect example of why that is. Let’s take a closer look at the company’s history, and how it bodes well for their own healthy financial future.
Launched three years ago, the company was created with a mission to improve the inner peace of their customers. With an Average Order Value of $15 and now hundreds of products to choose from, the company has created a strong membership-based model.
Customers can pick from a wide variety of products, including essential oils, jewelry, clothing, household products, home décor, meditation and yoga content, and more, many offered at wholesale discount prices.
In addition to their products, the company has started producing more content for their members, including offering them new courses on meditation and yoga.
The company has attracted a diverse mix of customers, with their average customer being between the age of 30 and 60, and members typically stay on as subscribers for 6 months or more. Their Lifetime Customer Value is considerably higher than their Average Order Value, at $75.
They are now shipping up to 50 products a day.
Effective use of social media marketing has been one of this company’s great strengths, enabling them to continuously expand their customer base thanks to the 168,000+ followers they have on Facebook and 16,300+ on Instagram.
This boosts their organic traffic, along with an email database of 30,000+ subscribers who receive weekly blog articles from the company.
These tools have given the company 27,000+ unique monthly visitors to their website, and the company has also seen its Repeat Customer Rate rise to 14% recently as their digital marketing does exactly what it’s supposed to.
The company also runs PPC ads on their social media platforms and on Google, and uses SMS text messaging to connect with their customer base.
The current ownership spends 20 hours per week running this company, focusing primarily on managing operations and customer service, launching new ads, and developing new products. A fulltime customer service manager handles daily operations with the help of a virtual assistant who oversees operations.
The company stocks thousands of different SKUs at any given time to keep up with orders, and new orders are placed every month to two months.
The company has enjoyed exceptional growth with its membership model, and the introduction of new wellness-focused content has enabled them to optimize their lifetime customer value and decrease their churn rate among the new members joining them.
They have multiple options for scaling quickly, including launching an influencer marketing campaign, using video marketing on sites such as TikTok and Snapchat, and expanding their products onto other platforms such as Amazon.
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