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Health & Wellness eCommerce Brand – Handheld Massage Vertical – 20% Net Margins – TTM growing over 2022


Website Closers® presents a Health & Wellness eCommerce Brand that leverages a high traffic website to sell well-known, highly acclaimed products in the Personal Massager Vertical. The flagship product has been on the market for over 50 years and has become one of the most trusted and well-known personal massagers available. Its popularity can be attributed to its ability to provide deep and soothing muscle relief as well as enjoyable sensual experiences.

This company is a reseller of personal massagers designed to provide adults with an exceptional and pleasurable experience. They have gained a reputation for being high-quality and effective, making them popular among consumers seeking reliable and efficient devices.

The company’s website offers an ideal range of products that cater to different needs and preferences. All are crafted from premium materials, ensuring durability and strong product branding. The devices were originally designed to be user friendly, allowing users to easily target specific areas of the body, such as the neck, shoulders, back, or intimate regions. They have different settings and speeds, allowing users to customize their experience. Furthermore, many of the products are designed to be portable and/or rechargeable … making them ideal for travel or use on the go.

The business sources all products from a US-based distributor, so inventory replenishment only takes 4 to 5 days. As a result, inventory levels can be kept to a minimum, reducing working capital requirements. A new owner would only need between $20,000 and $40,000 in working capital to continue operating at current revenue levels. This efficiency in inventory management has helped the company avoid supply chain issues and rising international shipping costs.

A 100% stock inventory model is used, and the company maintains around $15,000 of merchandise on hand. Orders are placed every other week or whenever the items are getting low according to sales projections. The company pre-pays with a credit card, and the inventory is shipped the next business day via UPS ground. A new owner can order at whatever frequency they desire.

Around 20 square feet are needed to house the current inventory, and an average of 25 to 50 shipments are made daily.

Digital marketing efforts are meager and entail only Google Ads, while Facebook ads were explored during Q4. Significant and swift scalability is readily available through aggressive social media advertising, influencer partnerships, and the introduction of additional products. These endeavors can be outsourced to an agency with little effort and potentially substantial returns for a buyer without the expertise or inclination to handle it themselves.

The typical customer varies significantly in demographics, with men accounting for a slightly higher percentage of sales. The products sell consistently throughout the year, with a peak in Q4 during the holiday season.

Given the straightforward operations, the owner works only around five hours weekly, primarily packing and shipping orders. Depending on order volume, a contractor works between one and three hours daily. Refining label creation and packing processes can easily reduce this time to less than an hour.

Anybody can run this unique, low-maintenance business in their spare time. Due to the strong brand name recognition and exact match domain, significant growth opportunities have yet to be taken advantage of. It would also be easy to add complementary products to the catalog, such as massage oils, aroma therapy products, and other wellness items.

The market has seen significant growth in recent years. It includes various products designed to provide women with a range of benefits, from relaxation to intimate pleasure. One of the decisive drivers of the market is the increasing focus on self-care and wellness. Many women seek ways to relieve stress, reduce anxiety, and improve their overall well-being. Personal massagers are an effective and convenient way to achieve these goals. In addition, they are seeking products that can help them achieve intimate pleasure, making the devices a popular choice for all ages.

Another factor contributing to the segment’s growth is the increasing availability of innovative high-tech products. Manufacturers are introducing new products to provide a more customized and personalized massage experience. These products come with features such as multiple massage modes, adjustable intensity levels, and remote controls. The industry also benefits from the increasing acceptance of sensual wellness and exploration. Many women are more open about their desires and looking for products to help them achieve greater satisfaction. As a result, manufacturers are introducing personal massagers explicitly designed for intimate purposes.

This Company is Represented by:

Tech, Internet & eCommerce Business Brokers

WC 3007

Asking Price
$ 950,000
Cash Flow
$ 217,445
Gross Income
$ 1,260,964
Year Established