Website Closers® presents a niche and rapidly growing opportunity, this innovative eCommerce Company sells cutting edge bongs, pipes, and smoke accessories. Carrying a jaw-dropping 500% Year Over Year Growth Rate along with a whopping $115 Average Order Value, this proven company brings with it unimaginable potential and incredible profitability. With a unique approach within a unique and booming industry, this brand has developed a strong community following that positions them for lasting and expansive growth.
This Internet Company leverages an email list of more than 26,000 contacts and a 23% Repeat Customer Rate to deliver phenomenal and reliable profitability. Doing about 90% of their sales direct to consumer, this business would scale significantly with additional marketing practices as well as SKU line expansion into other subcategories and variants, such as accessories, colors, carry cases, and more. This is a stellar opportunity to acquire a highly diversified brand of high-end products enthusiastically endorsed by hugely popular YouTube influencers.
Selling their own in-house brand of products directly from their own branded website as well as through wholesale distributors, this cutting-edge company provides high-end pieces that provide a highly unique method of smoking, which has clearly been well received by customers given the sticky-ness of the products and repeat order rate. Currently operating out of their own 3,000 square foot warehouse, this company ships an average of 50 orders per day.
The majority of this brand’s business is done direct to consumer with only 10% of their sales being done wholesale. There is a tremendous opportunity here in building out wholesale operations through industry relationships as well as partnerships with local smoke shops and specialty gift boutiques.
Current ownership spends about 20 hours each week maintaining and growing this proven investment. With responsibilities focused on reviewing inventory, stock purchasing, advertising oversight, and financial management, owner involvement is easily minimized through the addition of an inventory specialist or an in-house bookkeeper.
Additionally, this company employs 3 full time and 9 part time workers. With a skilled team consisting of experienced staff including a general manager, inventory manager, customer service representative, graphic designer, salesman, and 7 fulfillment specialists; this business is a well-oiled machine that can easily be transitioned, scaled, and maintained.
Marketing only through YouTube Influencers, Blogs, Instagram, and Twitch, and supported by word of mouth, this eCommerce company has immense, untapped, marketing potential. From industry partnerships and cross-promotion all the way to email marketing and SEO, this brand will be swiftly expanded through increasing marketing spend. Additionally, shifting their focus to stronger wholesale deals and relationships is sure to expand revenue streams.
Operating within a niche and booming market with a 500% Year over Year Growth Rate and a solid repeat customer base, this fully established, branded, and unique opportunity has proven itself to be a strong cash flowing business using Direct to Consumer and Wholesale channels. Imagine where this business can go from here when expanding into additional non-traditional marketing opportunities, like Affiliate Marketing and Brand Ambassador expansion. Additionally, there’s a lot of hanging fruit with the current customer base where product and category expansion would be helpful.
A solid investment with an unshakable foundation, this offering brings with it a strong and engaged community and is ready for a capable new buyer to continue to scale this business into a booming empire, or simply maintain trajectory and reap the monumental rewards.
