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High Growth eCommerce Retailer in the Pet Products Vertical – Large Affiliate Base Drives Traffic – Ready to Scale into Amazon


This ever-green opportunity is a high speed, super high growth Consumer Products Company operating in the Pet Products Vertical. Business Ownership uses a laser-guided approach to product development, branding and performance marketing. The company has achieved extreme success over the past 2 years, but has only scratched the surface of its growth capabilities based on current R&D and Pipeline developments, which is amazing given that they are currently growing at a breakneck speed, every month.

At the moment, traffic is driven to the Branded Website through a large network of Affiliates, but the business is now beginning expansion efforts into Amazon, eBay and other Marketplaces, including Social Media development. Ownership is flexible in the approach used to structure the acquisition, but prefers to remain heavily involved in operations and retain a meaningful equity stake in the company after closing (20-30%) given the current run rate and trajectory.

All products are sold under the primary Brand and Trademark and include complimentary add-on products such as a grooming brushes, nail clippers, portable dog bowls, tooth brushes, dog treats and dental cleaning chew toys. The company’s R&D machine is continuously developing new products that are released monthly. All of this – and they still haven’t touched yet – the largest online retailer of pet products in the country.

There are numerous easily-accessible growth opportunities (low hanging fruit) that ownership has already started working on. Major initiatives currently in process for 2020 are projects including a launch on the Amazon platform (estimated launch date in mid-June), development of a strategic SEO-driven and optimized webpage with significant content (estimated launch date mid July), enhanced email and text remarketing campaigns (currently launching), and creation of an internal media buying team to fully take advantage of the new website (estimated launch date mid September). The company is also currently awaiting final approval on trademark registration (estimated approval in days), which will immediately allow ownership to remove significant (and highly successful) competition on Amazon, eBay and Google Ads … and allow ownership to take their place with little to no competition. A new and improved version 2 of the primary training device with patent filings is underway in the United States and several international targets. The protections and advantages to holders of a design patent are substantial and should greatly improve how effective the brand is in nearly every sales channel.

Amazon is a huge opportunity – low hanging fruit. Sales can easily grow 2-3 times very quickly just on Amazon alone … to date there has been no effort on this marketplace; thus, focus by a professional that has specific experience on the Amazon platform can greatly enhance this company’s sales on day one. This would present a massive opportunity for an entrepreneur that has experience exploding brands on the platform. The same opportunity exists on as well as other websites, including Chewy, Target, PetSmart, Petco,  and many more. This is a perfect bolt on to a current 3rd Party Seller on the platform or for anybody that has experience growing a brand on or offline. In addition, scaling into international channels using the Amazon FBA platform would be an immediate opportunity for growth as well.

The company enjoys a hands-off 100% 3PL fulfillment platform and industry-leading brand presentation. The business includes a well-coordinated team and ops infrastructure already in place, making this a genuinely turn-key powerhouse with all the boxes checked, nothing lacking.  This business can be operated anywhere in the world by nearly any new owner. No knowledge of the Pet Sector or Online Marketing Space is necessary to step in and take the helm thanks to a perfectly crafted platform and the current use of third parties to help with everything from Affiliate Management to imaging and patent development. Ownership is offering a comprehensive transition plan to include new product launches already in the pipeline, and more.

There is so much opportunity here – it’s hard to list everything. Please inquire within to learn more.

This eCommerce Retailer Represented by:

Website Closers

Tech & Website Business Brokers

WC ID 2014

Asking Price
$ 26,500,000
Cash Flow
$ 6,449,048
Gross Income
$ 27,921,013
Year Established