Website Closers® presents an eCommerce business performing exceptionally well in their specialized focus on Wellness content and Bohemian lifestyle products. The key to their success has not only been to successful market to consumers interested in this unique vertical but delivering everything they sell through a membership-based market for both their digital content and thousands of products. The company’s phenomenal success can be measured in the fact that they’re now attracting 1,000+ new subscribers per month, which is translating into 140% YoY revenue growth. It also helps that 95% of their products are sold under their own brand name, making them specialized and hard to find elsewhere.
Customers are getting something unique from this brand, which is why they’ve been able to grow so quickly. Their success can also be attributed to the rapid growth in the Wellness Industry, which has significantly matured in the past few years. The Covid-19 pandemic has prompted millions of Americans to rethink their attitudes and approach toward their health and wellness, including physical fitness and a desire to boost their immune system. Globally, the wellness market is now valued at $4.75 trillion, growing at a 10% rate.
And their growth has not been driven just by individuals, but also by large corporations. Corporate wellness has become a $66 billion industry on its own in 2022, with 75% of large employers and 33% of small companies running their own wellness programs, driven in part by increasing insurance costs. Operating in that kind of environment today has given this brand some healthy growth opportunities moving forward. They are now home to more than 5,400+ loyal subscribers.
The brand created Membership with a Mission. Messaging can be a cornerstone to success; this brand has demonstrated this concept by putting positivity at the top of their brand reputation. The company has focused on products designed to promote positive and uplifting attitudes, with that message imprinted on their apparel and jewelry. This has become a winning messaging campaign with their shoppers. Launched in 2019, the company created a unique model for their products, with a membership-only market featuring products and content built around the concepts of a Bohemian lifestyle and general wellness.
With subscriptions available for $13.95 per month, those who subscribe are introduced to an online marketplace where they can purchase a wide variety of items – the company has more than 2,000+ SKUs – that range from clothing and jewelry to essential oils, home décor, household products, and digital content built around themes such as meditation and yoga. Wholesale discounts are available to their members. Their membership now generates 80% of their revenue, while their products are bringing in solid revenues based on their Average Order Value of $15. Seasonality is not an issue as their products sell at a steady pace throughout the year. They now have an average Customer Lifetime Value of $75.
Their marketing expertly attracts new subscribers. The company has helped drive sales higher through PPC ads on Facebook, Instagram, and Google, which they use to run introductory membership offers and sales to promote their marketplace to newcomers. They follow up on these ads through SMS text messaging and email marketing campaigns, taking advantage of 30,000+ subscribers in their email database. The company sends out blog articles weekly to their email subscribers.
Strong organic traffic is generated through their social media accounts, which include 168,000+ followers on Facebook and 17,700+ on Instagram. They post regularly on these accounts. They have also optimized their website for popular SEO keywords, and this has given the brand an impressive 27,000+ unique monthly visitors, which helps expand their customer base and drive sales higher. Their average customer today is between the age of 30 and 60, and 99% of sales are eCommerce, although the company has started to enjoy some wholesale customers as well. They now have 24 wholesale buyers and those numbers are increasing. On average, the company makes 30-50 shipments daily.
Operations are very turnkey and easy to manage. The current owner spends just 20 hours per week operating this business, focusing on management of the site, launching new ads, developing new products and handling customer service issues. The owner employs a customer service manager and a virtual assistant who oversees daily operations. Their products are shipped from their 3PL, where they tend to stock thousands of their different SKUs. During the peak season, they maintain $20,000 worth of inventory, with new orders placed every one to two months.
With a strong understanding of fashion trends in their niche space, this brand has made a solid connection with people who are looking for uplifting products that enrich their lives. Many of them have found just that through this shop. Their membership acquisition strategies have delivered exceptional growth for this company, while the introduction of new wellness content is designed to keep new members on board and optimize their customer long-term value. There are, of course, plenty of great scale options available to them, including the introduction of influencer marketing to improve their brand presence and expanding listings onto Amazon and other eCommerce sites.
Contact Website Closers today, and we can guarantee you’ll want to fully subscribe to the high earnings and rising profitability of this unique membership site.
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