Home » Businesses » High Performance Aftermarket Parts Brand – 20 Years in Business – 65% Wholesale & 35% eCommerce – 664 Wholesale Customers – 90% of B2B Orders are Repeat
High Performance Aftermarket Parts Brand – 20 Years in Business – 65% Wholesale & 35% eCommerce – 664 Wholesale Customers – 90% of B2B Orders are Repeat
Website Closers® presents a Multichannel Aftermarket Suspension and Performance Parts Business that is focused on supply automotive parts via wholesale and online, including a number of highly specialized products, including coilovers, air suspension, big brake kits and more.
The company has been in business for 20 years, becoming the go-to place for aftermarket suspension. They currently offer their audience 1,700 unique products. The product offerings expand to approximately 17,000 when considering size and other variations. Their reputation for quality and innovation has secured a strong base of over 650 wholesale accounts and a growing DTC audience. They have built a significant base of wholesale accounts, which is currently responsible for 65% of revenue. These B2B customers appreciate the meticulous design of their high-performance parts, resulting in an astonishing 90% repeat order rate. The extensive product range also solidifies its reputation as a trusted brand and the go-to source for performance parts.
Management also excels in DTC sales through their Branded Website and prominent marketplace platforms, including Amazon, Walmart, and eBay.
This company is positioned to rapidly expand in a thriving auto accessories aftermarket industry, projected to grow substantially through 2030. The team is driven by a passion for research and development, constantly seeking to provide new, higher-performing, and more reliable products.
Sales Channels & Customer Base
The owner has assembled a dedicated team that creates new and enhanced products while delivering exceptional customer service. Their commitment to continuous improvement remains a cornerstone.
Known for using top-notch materials during manufacturing, their products have garnered glowing 5-star reviews. They cater to a broad customer base, including car enthusiasts and professional racers who value innovative designs and demand premium quality.
The typical customer demographic includes men and women in the middle-to-high income bracket, often making substantial initial purchases for major components and returning for upgrades and maintenance.
The company has expanded its reach by offering products on Amazon, Walmart, and eBay, where most DTC sales occur. Social media marketing drives organic traffic to the website. However, various supplementary digital marketing tools can be utilized to further expand sales, including PPC ads, email marketing, and enhanced SEO.
Inventory & Operations
The owners make use of a hybrid inventory model. Most SKUs are maintained in stock, while others are DropShipped. Fulfillment is executed from a 17,000-square-foot warehouse, maintaining an average of $1.2 million in inventory to meet demand.
The team includes a warehouse manager overseeing shipping and returns, a customer service specialist, a bookkeeper, and administrative and data entry employees.
Exceptional customer service is a top priority, as high-performance parts can be a significant investment. Customers have access to a knowledgeable team capable of assisting with purchases and promptly resolving any issues that may arise.
Marketing & Scalability
Management has excelled in leveraging social media to boost sales. The brand boasts an impressive presence across Meta platforms and regularly engages with the devoted followers.
The company also maintains a blog on its website, aiding in expanding the customer base.
There are multiple avenues to scale operations, including video marketing, launching influencer campaigns, and creating email newsletters to a substantial list of subscribers.
With a well-established brand name, a loyal wholesale base, and a rapidly expanding DTC audience, this company is experiencing strong recurring revenues after two decades of unwavering customer service. Their dedication to creating new products that outshine competitors is a key value proposition. With an experienced team in place, a buyer is poised to achieve a substantial return on investment.
