This opportunity is a fully branded, International eCommerce Retailer in the Skin Care and Cosmetics Beauty Space, offering a large line of branded, top-shelf, high-volume consumable and core SKUs all direct to consumer with a highly polished Shopify eCommerce website featuring a user-friendly, branded promotional and high conversion front- end complimented by a decidedly sophisticated back-end integration designed to maximize conversion and streamline workflow. The business offers an end to end, fully automated machine with every aspect of operations, from ad management, to social engagement to fulfillment fully systemized and turnkey ready.
Since inception, this savvy retailer has accrued a massive following of over 234,000 subscribers on Facebook, over 63,000 on Instagram and a stunning 500,000+ opt-in email laying the foundation to scale its massive social engagement to grow the brand and profits far into the future.
Advertising is exclusive focused around social and historically has returned a 2:1 revenue to spend ratio. Proof of concept is well established and one need only invest capital into advertising to see a consistent and predictable real-time return. Email marketing remain untapped and offers tremendous opportunity for additional growth. Additional scale opportunity exists through expansion into the Amazon marketplace, not yet even explored.
Currently realizing a highly attractive $36 average ticket price on its website and enjoying low seasonality to its performance, this 100% remotely fulfilled brand uses a 3PL for all logistics and is perfectly situated for most any buyer looking to either get into the Beauty Space by starting with a platform like the target company, or for those looking to bolt on to a high growth brand already proven in the space.
Additionally, the company has built a strong infrastructure with a focus on growth. Rare for an eCommerce company, they have 14 people on staff to handle operations both now and as the company scales. And with 400-500 orders shipped per day at current levels, the company needs a solid workforce to maintain customer support and social connections.
This cosmetics juggernaut is a turn-key opportunity asking very little of ownership in terms of workload thanks to a smartly configured fulfillment platform and reliable suppliers providing exclusive US distribution rights to the US domestic market as a whole for this brand alone. This company has succeeded at a high level in establishing a trusted brand through paying attention to every detail throughout the process, from website design, to the purchasing experience, to social exposure – all critical aspects to provide the female demographic the confidence they need to purchase highly personal cosmetic products and develop a loyalty to the brand they love.
With 50% of its sales coming from outside the US domestic market, this brand has demonstrated international appeal and enjoys profitable growth without ever having set foot on the most potent online platform available for this segment – Amazon.com. Taking these products into the Amazon world both domestically and internationally, and additional sales platforms like Wal Mart, Jet, eBay, Pinterest and others would be an immediate high-ROI growth opportunity for any new owner, potentially doubling or tripling sales very rapidly.
This platform opportunity is scaling and ready for additional scale.
