The target is a Consumer Products Brand in the Arts & Crafts space, specializing in acrylic and water-based consumable supplies operating in the US and UK/EU markets. Boasting an Amazon ASIN Rating of 4.9 Stars or higher across its growing lineup of SKUs, this global eCommerce Retailer operates from 7 Amazon marketplaces with a fully branded and trademarked line of markers, paints, sketch pads, and much more.
This is a one-of-a-kind art supplies retailer that built its lineup of products by collaborating with artists to consult, design and provide feedback as subject matter experts to ensure brand differentiation and maximum appeal. Currently, 25 SKUs are on offer with 3 products ready to launch and dozens of others in the pipeline, giving new ownership a leg up on day one after acquisition. This business smartly drives traffic by way of social and blog content to include videos – free art and product tutorials which are geared towards students, professionals, and hobbyists alike. Thanks to the use of top social media influencers over time, this brand boasts over 46,000 Instagram followers alone, laying hands on an exceptional amount of leverage in its space.
Seeing low seasonality year-round and 78% YOY Growth, this outstanding acquisition opportunity is in a trending and fast-moving consumables vertical that has taken off like wildfire thanks to the power of the Amazon marketplace in connecting niche consumers with niche goods. This business is highly automated and ships 100% Amazon FBA; zero footprint is required for office or warehouse, with product fulfilled direct to customer – turnkey in almost every way, this is a highly adaptable business for any acquisition profile, bolt-on or otherwise.
Having grown almost 100% organically to date on referrals and highly targeted social media presence alone, this brand is in a great place to expand to even more world markets, optimizing PPC and SEO, continuing to build social media and influencer networking, and promoting its existing DTC Shopify site.
These marketing opportunities along with expansion to additional platforms like Etsy and Pinterest will be easy and natural additions for new ownership to take this retailer to the next level. This is a fast-mover in a very trending and high-volume consumables-based space with outstanding brand presentation and differentiation – the value proposition is rare and highly desirable – this deal will most assuredly go under contract quickly.
