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Hockey Training Equipment & Accessories Brand – eCommerce & Retail – 41% Repeat Order Rate – Channel Mix


Website Closers® presents the world’s largest and premier supplier of hockey training equipment and accessories. As a 7-year developed company, this business has a strong industry reputation as a trusted and reliable business that cares about its vast consumer-base. Leveraging an impactful 41% Repeat Order Rate, this company carries a wide variety of SKUs and maintains an Average Order Value of $207 across all channels. The majority of all items sold by this company are proprietary and have been designed for this business specifically along with 8 owned molds. Currently utilizing a partner network for the majority of marketing efforts, this company has an average ROAS of 400%.

While already impressive, this opportunity is aligned for growth through international expansion, SKU line extensions, improved marketing, and hockey training facility partnerships. A highly lucrative and immensely promising investment, this brand is in a great position to bring phenomenal and lasting success to the lucky new buyer.

While this company does focus 90% of its efforts across its popular digital channels, they also carry strong strategic relationships with brick-and-mortar retailers which has led to their products selling in more than 300 physical locations. Additionally, this company operates on a 100% inventory stock model that utilizes a leased warehouse in Minnesota and a 3PL in Canada, as well as Amazon FBA shipping. At peak season, the necessary inventory of this company regularly spans 5000 ft of storage space.

Demanding very little ownership involvement at this point, this company requires an average of 2 hours each week for maintaining the current revenue and growth rate. The current owner spends this time ensuring that initiatives are on track and providing strategic direction. There are 2 FT employees also working at this company including 1 managing director and 1 operational personnel who ensure that orders are being filled with an additional 2-3 resources during November & December. Inventory planning and customer service is done half time by a shared resource.

With current ownership not active in the day to day, the managing director oversees the business growth strategy and is supported by warehouse operations for inventory planning, receiving, stocking, and shipping in the US as well as to FBA. The company also relies on a 3PL for logistics and fulfillment of both website and Amazon orders. The business is ready for an operations team to take over with the managing director willing to transition out of the business or stay on to support the next phases of growth – buyer’s choice.

Carrying an enviable amount of market share, this company leverages a strategic communications mix of social media, network partners, digital database growing initiatives, paid search, and Amazon advertising to deliver an ROAS of more than 400%. As a powerful and dynamic plan, these marketing tactics will only strengthen in time while the addition of other phenomenal tools such as influencer marketing, paid social media, and even event sponsorships are sure to increase overall sales and brand awareness.

Every aspect of this unique and promising company is designed for both efficiency and profitability, driving jaw dropping return customer rates, incredible customer lifetime values, tremendous revenue, and reliable traffic generation. A sustainable and unparalleled offering, this company can be a reliable and scalable success to any qualified buyer.

This Consumer Product Brand Represented by:

Website Closers

Technology, Internet & eCommerce Business Brokers

Listing ID:  WC2167

Asking Price
$ 2,500,000
Cash Flow
$ 454,578
Gross Income
$ 3,450,164
Year Established