The target and its 2,500 Websites and Domains combine to drive over $8 Million in very profitable revenue by providing leads to a number of high profile websites in the home services space, including Home Advisor, Angies List, Porch and many more. The business has been in operation for just under 4 years and has grown considerably through the years. The companys websites and associated landing pages funnel contractor leads via organic search and Pay Per Click Ads.
Lead Generation is the initiation of consumer interest or inquiry into services of another a business. Leads for this business are generated from a large number of websites that have been strategically developed from both an SEO and a Paid Media standpoint.
The company has developed an in-house lead administration tool to manage all leads that come in from the websites; the buyers at places like Home Advisor are contacted via an auction-type process over an API call. The highest bidder gets the lead. Theres a great deal of scale opportunities immediately available to this company, including in Real Estate, the Legal Industry, and many more.
The company operates with 8 staff members, including 3 owners, 1 developer and 4 lead managers / routers. Over 1.6 Million Jobs have been submitted since inception.
The business will be very easy to transition given the Admin Panel created specific for this business. Now that the entire platform has been setup, ongoing operation is very easy. When a homeowner fills out a form on one of the companys websites / landing pages, the information goes directly into the Admin Panel and the resulting transaction to buyers (e.g., Home Advisor) is automatic via API interaction. Then the bidding begins among all of the buyers, and the highest bidder wins the lead.
