Website Closers® presents an eCommerce FBA and FBM business with a multichannel integrated system. Sales are driven by Amazon and made in 20 countries globally, complemented by eBay, Walmart, and the company website.
In recent years, there has been a remarkable shift in consumer behavior, with an increasing number of people choosing to purchase products, including everyday essentials, through online platforms like Amazon. The onset of COVID-19 played a significant role in accelerating this trend, as millions of people worldwide turned to online shopping as a safer alternative to brick-and-mortar stores.
However, even after the pandemic subsided, the online shopping habit has persisted and grown exponentially due to various factors. Convenience remains a driving force, as consumers appreciate the ability to browse a vast array of products from the comfort of their homes, avoiding long queues and crowded stores. Moreover, the ease of comparing prices, accessing reviews, and obtaining doorstep delivery has further enticed shoppers into the online marketplace. This business has taken full advantage and has enjoyed tremendous success with its products in categories such as supplies for packaging, offices, safety, medical items, pets, babies, and cosmetics.
They operate in a stable market, with robust sales throughout the year, launching new products monthly in different niches and on new marketplaces based on extensive research. Additionally, management has established a proficient marketing team with expertise in various advertising strategies.
Among the thousands of SKUs offered, contract manufacturers produce exclusively for the company’s six personal brands. These include categories such as CBD cosmetics, poly mailers, baking, hygiene, and beauty.
Products are sourced from Asian manufacturers, and orders are placed numerous times weekly. A hybrid inventory model is utilized, with 80% of stock maintained between FBA prep centers and the business’s 20,000-square-foot warehouse, where between 60 and 200 packages are dispatched daily. This facility is based in an excellent location, and new owners have the option to renew the lease, purchase the property, or move depending on their desired roadmap.
The business boasts a compelling set of value propositions that differentiate it from competitors. Firstly, it maintains an exceptional sales-to-employee ratio, showcasing a remarkable efficiency in resource utilization. Additionally, its sales-to-SKUs volume ratio is well-balanced, signifying a prudent and strategic approach to inventory management.
Furthermore, the company consistently achieves commendable net profit margins relative to its revenue, indicating strong financial acumen and sustainability. Moreover, its meticulous operations result in minimal returns, underscoring a dedication to delivering top-notch products and customer satisfaction.
Equally impressive is the limited need for corrective and preventive actions, attesting to the business’s commitment to seamless processes and a proactive approach to problem-solving.
The marketing tactics and business strategies employed by the company are multifaceted. Firstly, management has nurtured supplier relationships to ensure the lowest cost of goods while maintaining superior quality. Additionally, they have masterfully used SEO to rank highly in searches and gain a firm understanding of the type of items people are looking for on a regular basis, but that have lower-than-average competition.
Optimizing listings with keyword research, quality images, and appealing A+ content boost sales further, while PPC advertising is highly effective.
The typical customer is a US-based small business or individual, spending between $25 and $30 on FBA orders and between $60 and $150 on FBM orders. 15% purchase repeatedly, producing recurring revenue and reducing acquisition costs.
Enticingly for a buyer, the company has compiled a list of products, with their proven research completed, ready to launch on Amazon and other marketplaces. Many of these have great potential for business-to-business sales, which could introduce a new and potentially lucrative revenue stream.
The owner works around four hours daily, focusing primarily on international payments, weekly meetings with the management team, analysis of various reports, and strategy development.
Approximately 35 contractors and freelancers are outsourced, including account managers, product listing professionals, researchers, PPC specialists, purchasers, logistics consultants, accountants, warehouse staff, and ERP and CRM specialists.
Despite the remarkable success of the business, numerous untapped opportunities can significantly enhance the top and bottom lines. Currently, 90% of revenue is derived from Amazon, signifying the immense potential in growing the supplementary sales channels.
The previous success achieved by venturing into regions where Amazon has launched demonstrates the prospect of future expansion in new countries.
Moreover, introducing fresh products has consistently yielded favorable outcomes and should remain an ongoing strategy.
Finally, implementing strategic email campaigns and delving into B2B marketing could target potential customers and drive sales and brand loyalty.
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