This one-of-a-kind opportunity is a highly ranked, brand registered Amazon FBA eCommerce business in the Office Supply & Stationary Vertical scaling at a 32% annual growth rate. A reasonable price point in this space leads to steady sales with plenty of scale opportunities on and off Amazon. The SKU assortment includes Daily Planners, Planner Stickers, Index Tabs & Calendars. This is a hands-off, laser-guided business that is focused more on Quality, then Quantity. The small number of highly marketable and carefully selected SKU’s make running this business a dream, and with a small effort put into marketing, this business will thrive.
The business presents an exclusive line of planners, notebooks and accessories (planner stickers) designed for everyone from working moms to busy executives. 12 highly attractive SKU’s are offered at market with a reasonable price point (around $20), all are fulfilled by Amazon (FBA), and seller has had an established relationship with a trusted supplier for 4 years running. Amazon accounts for 97% of sales, and the business is a 3rd Party Seller via Amazon Seller Central.
The business runs itself, with the owner maintaining a nice lifestyle / work balance and only averaging 8-10 hours per week. The low time constraints of the company allows ownership to concentrate on the development of new products and marketing (social media). Three part time employees consist of an Assistant, Customer Support Specialist, and SMM Specialist. As no warehouse is required, this business could be run from anywhere.
Marketing has mainly centered on promotion channels inside Amazon (PPP advertisements, Amazon posts and videos). Several times a year, the owner launches additional advertising via Facebook and Google, aimed at the growth of subscribers. Social media channels all have a decent following and concentrate on how to use planning to maintain a balance between work and life.
Scaling opportunities exist, building on the current social network efforts and periodically launching ads in FB. Partnerships with conferences and exhibitions, as well as corporate bulk orders is another interesting avenue to pursue. In addition, entering into new markets (particularly the UAE and Netherlands), and implementing a strategy for the website to go direct to consumer are other instant revenue generators. Current owners have also considered a subscription service, with a subscribe and save option.
This opportunity is perfect for someone looking for a solid, established business with a highly specialized and marketable product line. Plenty of room for growth, with minimal effort and investment for the buyer. Don’t let this one pass you by.
