Website Closers® presents an Australian owned and operated brand owner and supplier of adjustable sit to stand desks and associated office products. Since it was developed in 2017, the company’s mission has been to improve the health and productivity of home and office workers by providing a myriad of desk solutions, including Standing Desks, Desk Converters, Office Fitouts & Tenders and related Accessories. In addition to raising desktops, this convertible standing desk retailer is raising the bar when it comes to quality. Top-notch products and customer service have earned them a 4.9-star rating on Google reviews, while an outstanding average order value of just under $1,000 makes each sale count. Innovation and uncompromising attention to detail have made this brand’s proprietary line of products the best available product on the market as rated by industry-specific metrics such as weight and lifting power.
Building with a plan for lasting business growth, recent investments into website renovations have resulted in a streamlined, elevated shopping experience with superior SEO that pulls in over 30,000 unique visitors every month. Surging in popularity over the last several years, interest in standing desks has reached new heights. Surveys taken recently show that office workers with desks that allowed them to switch between sitting and standing positions throughout the workday had lower rates of chronic disease such as diabetes, fewer lower back problems, and higher productivity than their seated counterparts. These factors make this brand’s products attractive to both employers and employees alike.
Proprietary products make up most of their sales, with the company’s exclusive line of desks and desk frames accounting for all five of their top sellers in the past year. Thoughtfully manufactured with this brand’s signature technology, these products have higher lifting capacity and offer better stability than others in the field, leading to an immaculate 4.9-star Google rating and an over 8% repeat client ratio. Warehouse staff as well as customer service representatives work hard to ensure a consistently positive experience with signature quick shipping.
Investing in the consumer experience, this brand boasts an interactive and user-friendly website that sees over 30,000 unique visitors per month. An innovative 3D desk-building tool allows customers to select their base, desktop, and accessories while a powerful graphic interface displays the piece they’ve designed in real-time. With 67% of consumers rating the quality of a product image as “very important” and 63% rating product-specific information at the same level, this beautiful rendering tool is sure to catch eyes and clinch sales.
While the brand’s current social media strategy has been modest, tapping into the market to show off the impeccable quality of these products by amplifying existing reviews offers an excellent scale opportunity. Soaring popularity amongst consumers equates to excellent word-of-mouth marketing and opens the door for potential expansion of the brand’s recently established affiliate network. Both health conscious and corporate culture blogs offer excellent opportunities for guest posting to drive traffic, while populating the existing blog on the site and promoting via social media could increase the company following.
This brand is currently based exclusively in Australia, but the sky is the limit for expanding into global markets. New Zealand, the U.K., and the U.S. all have strong corporate markets as well as ample work-from-home employees with their health in mind. Offering shipping of these unparalleled products in the global arena could drive expeditious scaling for this already blossoming opportunity.
Offering desk accessories and add-ons such as standing mats, power rails, and cable trays add to total order value, but even more offerings could increase AOV while diversifying stock. Running with the health and ergonomics trend that is already tied to standing desks, future SKUs could include lumbar support cushions, gel or foam mouse and keyboard pads, ergonomic seating such as yoga balls, and perhaps even a proprietary app to track sitting and standing time.
Already established and rapidly growing in popularity, this business is an excellent way to break into the office furnishing industry or elevate an existing investment portfolio. Nestled in a niche between health-consciousness and productivity, your ROI won’t fall short of expectations.
