This target is a 7-year Established eCommerce laser-etched Custom Jewelry & Accessories retailer offering over 1,300 customizable/personalized SKUs – everything from necklaces to rings and earrings, as well as related cross-sells. A big value proposition for this Internet Business is that it offers a website design tool, allowing customers to easily browse, select and customize with drawing, imagery and text – and place their order, all on the same page. Offering impulse-buy, high-margin SKUs at attractive price points, this line enjoys an average ticket at $19.34 per order; above average for its segment.
Selling from a highly polished Direct to Consumer eCommerce Website, along with a well-established eBay Power Level Seller account, the company has captured excellent organic rankings for all key search terms related to its product lines – thanks to this organic reach, social media channels for this business reach over seventy-five thousand followers daily.
Due to the nature of the product in question, this traditional stock & ship platform requires a minimal footprint both physically and in terms of human capital, and ownership currently invests less than 3 hours per week in overseeing services and fulfillment needs; one need not possess segment-specific or any proprietary skills or market experience to jump into this excellent fashion accessory opportunity.
Sales volume is currently driven primarily by the DTC website, augmented by eBay – the elephant in the room for such a trendy and fashionable impulse buy line like this is Amazon, and literally any new owner will ensure profitable growth for years to come by branching out – especially by building FBA into the business. This company shows potential in other channels – Pinterest and Etsy come to mind; both of these are very high ROI options for scale, not to mention an email list of over 90,000 subscribers that is ready and waiting for outbound email marketing at little to no expense.
This broad-appeal, impulse buy fashion accessory retailer is situated very generally in a high-volume space, at a perfect price point – these types of accessories are nearly season-less, and fare well under even the most difficult economic conditions, thanks to their desirability, gift-ability, and price point. Priced to sell and situated nicely with a number of push-button scale opportunities, this is an outstanding opportunity for any buyer in the fashion market, strategic or otherwise.
This eCommerce Retailer Represented by:
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