Website Closers® presents a bespoke jewelry company with a healthy catalog of earrings, necklaces, bracelets, rings, and other accessories. The products are in great demand amongst clients worldwide and have a reputation for uncompromising quality, unique designs, and elegance.
The jewelry has been sold worldwide in boutiques and department stores such as Anthropologie, Neiman Marcus, Barneys, Henri Bendel, and Shopbop.com. The line has appeared on celebrities including Rihanna, Katy Perry, Carrie Underwood, Zendaya, the Kardashian and Jenner sisters, Jennifer Lopez, Kate Beckinsale, Kate Hudson, and Selena Gomez. It has been featured in numerous publications, and items regularly appear on television shows.
The brand has a broad network of sources. Some are in New York City and Rhode Island for domestic production. A consultant works with the owner to produce her designs in China, Thailand, India, and Korea. Additionally, direct relationships with vendors that supply the company with private-label items have been established.
Working capital requirements are ordinarily low. Inventory orders are placed after customers order and arrive within a few days, after which they are shipped out. For significant online sales events, such as television appearances, all products are stocked in advance to meet demand and usually sell out quickly.
The business enjoys robust sales throughout the year but experiences standard retail peaks around the holidays. The typical customer is a female, 35 years and older, who responds well to promotions. She places an order and habitually returns again and again. Products are only shipped within the US and Canada, so all customers are North American based.
Lead generation is unique for a brand in this vertical; no paid advertising has ever been used.
The company has a relationship with networks doing morning television deal segments. Collaborations with two major networks are regular and incredibly lucrative. This is a highly coveted relationship offered to very few brands. The business benefits exponentially from the sales received from these segments and is showcased in front of almost 3 million people every time it airs. Furthermore, it enables management to obtain a list of customers who have opted to receive emails after every sale. Website sales increase as new customers are acquired from these promotions.
The broadcast reaches 48 million monthly unique visitors online and 2.76 million TV viewers per season to date. The brand has had a relationship with its PR firm for 13 years. They are one of only two firms that show will work with on their deal segments. The collaboration works on an affiliate basis, where they promote the products and receive a 15% revenue share. The PR firm takes a 10% commission.
The business has accounts with three prominent affiliate marketing networks. Affiliates receive a 15% commission for sales made on the website. The owner has yet to focus on driving affiliate traffic elsewhere. It would be a highly prosperous area to explore for future growth. The show has yielded over $40,000 in sales in one month via the affiliate program alone.
The PR firm drives influencer marketing. Typically, they supply influencers with merchandise as gifts in exchange for posts. The PR firm holds gifting suites for influencers around certain times of the year in Los Angeles and New York. Influencers love the products, and the brand has been the most popular client for the firm.
The owner operates the company and works full-time. Her primary tasks include email marketing, social media, photography, graphic design, website maintenance, merchandising, product design and development, inventory management, order fulfillment, and customer service.
No employees work for the business, but third-party providers are used for jewelry production.
This acquisition opportunity is ideal for a buyer with marketing knowledge. The growth potential is enormous by expanding the brand’s social media presence, utilizing paid advertising and SSL, and working with the PR firm to generate additional press, celebrity, and influencer opportunities.
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