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Lead Generation Publication for Technology News, Resources & Events – 500,000+ IT Professional Subscribers – 14 Years in Business – 50% Client Retention Rate

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Website Closers® presents an experienced Lead Generation Company that has been at their craft for 14 years now and has spent this time refining their innovative services and serving a wide range of industries. The brand has adapted around their client base and their needs, going from generating leads through an online publication to a more targeted, engaged, and relationship-driven approach that better matches up with their audience’s preferences and interests.

They work to build real relationships, not just based on mere contact information alone, through meaningful engagement and conversion. This dedication to creating strong dynamics has led their leads to be more relevant and engaged, their prospects more curious towards the targeted industry or content, and more genuinely interested in what a client has to offer them.

Their experience and seasoned status in the industry has given them a reputation as an authority at what they do and strengthened the trust between them and their audience base. This improves positive engagement during the outreach process, which, in turn, leads clients to better tailor their strategies, strengthening segmentation potential.

The brand’s success can be traced back to their dedicated commitment to lead quality, as by consistently providing their clients with high-quality leads that align with their ideal audience, they can ensure impactful engagements and a stronger sense of faith in their services.

The company doesn’t just work to cultivate initial connections between clients and their consumers, however, as evidenced by their high conversion rates. They emphasize meaningful and productive connections that demonstrate results and allow their clients to track their return on investment (ROI) to show just how the company’s services have benefited them.

Along with the quality of their services, the brand has set themselves apart and cemented themselves as an authority in their field through their niche expertise. They strategically specialize in specific industries and market, attracting clients that are in need of solutions tailored to their unique requirements that other brands might not be able to properly meet.

Management has worked to ensure that their clients’ trust in them and their lead data isn’t misplaced by prioritizing accuracy, relevancy, and timeliness. Their meticulous attention to data significantly increases the likelihood of successful client engagements, bolstering their Repeat Purchase Rate. Their lead generation performance reports are also kept as transparent as possible to strengthen this reputability, as it provides a clear and tangible ROI to clients, letting them see the results for themselves and encouraging them to stick with the brand.

The exact services that the brand offers depend on the specific marketing and sales objectives that the client is looking to achieve, but each of them center around providing sales-ready leads and prospects who are eager to get involved in the sales process.

These services include:

Lead generation services meant to identify potential customers likely to take a shine to a client’s services or products, then cultivate that interest into valuable leads.

Featured listings designed to improve exposure and visibility to catch the eye of more consumers.

Content syndication that utilizes strategic content distribution across the company’s website.

Data intelligence solutions that provide important insights into user data and engagement patterns, then use that information to refine clients’ targeting strategies and decision-making.

Targeted marketing packages that reference user segmentation data to create a message that appeals to the clients’ ideal audience base.

Sponsored content and thought leadership that improves a client’s authority by publishing articles, guest posts, and/or thought leadership pieces.

The brand operates in an evergreen market, and as lead generation services are useful regardless of the time of the year, they see no seasonality in sales and revenue to speak of.

Though their focus is the tech vertical, the company has grown to cater to a diverse range of clients, ranging from companies, vendors, institutions, and providers in the following sectors and industries:

  • B2B Marketing and Advertising
  • Technology and Software
  • Manufacturing and Industrial
  • Healthcare and Life Sciences
  • Financial Services
  • Telecommunications
  • Media and Publishing
  • Education and E-Learning
  • eCommerce and Online
  • Retail Data
  • Analytics and Business
  • Intelligence
  • Cybersecurity
  • Human Resources

The owner works a modest workload of between 15 to 20 hours every week, which are spent running most day-to-day operations. The brand also employs three part-timers who work as marketing director, engineering and tech officer, and lead specialist.

The ideal buyer for this brand would have a solid understanding of various digital marketing strategies, automation tools, and analytics software, but with the right vision and resources, any buyer could have the opportunity to grow the business into an even larger name in the industry.

This Lead Gen Firm is Represented by:

Technology Business Brokers

WC 3249

Asking Price
$ 500,000
Cash Flow
$ 103,942
Gross Income
$ 138,357
Year Established

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