The target represents a rare opportunity to acquire a 25+ year old eCommerce retailer operating under a number of well positioned, renown brands that has become a true leader in its space. This Internet Company designs, manufactures and distributes licensed and unlicensed products and novelty accessories of all kinds, from a large warehouse operation in the Midwest. The company holds extremely valuable licenses, including, but not limited to, the Walt Disney Company, Dream Works, Universal Studios, and much more. Additionally, the company has aggressively invested in human capital with 40+ employees currently on staff, making this an excellent platform play for those looking to enter this space and begin bolting on additional eCommerce companies through a shared services model.
This business concentrates in a very specific marketplace niche of products and utilizes its highly valuable and aged licensing relationships to create unique, proprietary designs specific for the industry. In addition to controlling the design of all products with its in-house design team, it also has close-knit relationships with its suppliers throughout Asia through its Asia-based employees. This helps to ensure that the quality of product presented is always high end. Ownership believes that this focus on quality has been a big reason why it has continued to win licensing rights with brand owners for so many years.
From a sale mix perspective, the company was traditionally focused on Business-to-Business sales, but they are now slowly shifting that model to focus on more profitable Direct to Consumer sales, especially through the Amazon channel. Amazon now represents over 95% of all eCommerce sales that occur in the United States. For this business, the company is currently 35% wholesale and 65% eCommerce, with Amazon making up most of the eCommerce sales. Licensed products represent roughly 60% of sales.
This organically-built, 26 year retailer lives in an evergreen retail space and has a solid team to handle everything from logistics, marketing, product design, manufacturing, customer service and administrative tasks. Well-managed front to back, the business offers a smooth transition for a new owner where the current foundation created can help a new owner not only scale through the company’s current verticals, but also through M&A by using the human capital and systems already in place to grow acquired brands. It is positioned to very literally be a push-button scale opportunity, thanks to its already established Amazon presence, which will lend credence when scaling to other online channels like Walmart. International and Website Sales are immediate opportunities, all of which will push this business into an even more profitable position. From every angle, this business is a choice acquisition regardless of segment or experience level.
This Licensed Retailer Represented by:
Technology & Internet Business Brokers