Website Closers® presents a Men’s Jewelry eCommerce Brand that has, since inception, achieved rapid growth through their line of premium, minimalist pieces that are suitable for any occasion. Whether going to an important business meeting, a quiet date night, or even a day at the beach, the rings, pendants, bracelets, chains, cufflinks, and other products sold under this brand name can give the wearer a fashionable touch.
The brand currently offers 150 products, all manufactured using premium, high-quality materials that minimize breaking and tarnishing, which their reviews show has afforded them a high amount of respect among their customer base. They are currently achieving an Average Order Value of $72.45.
Thanks to the strong AOV and low cost of goods, gross margins are over 80% and net margins are over 30%. Their popularity among their audience has also done wonders in giving them a strong following across TikTok, Instagram, and Facebook, which serves as a great source of organic traffic and means of showcasing just how their products shine.
They also have over 25,000 subscribers on their email list, which is growing by the day, and have received multiple requests from interested retail distributors each month.
Marketing
Though their social media accounts serve as a great source of traffic, the company doesn’t stop there when it comes to their advertising strategy. They have recently started making use of their extensive subscriber count with an outsourced email marketing campaign, which has proven to be fruitful.
They also run a blog on their website and use paid ads on Facebook to draw in new customers. This campaign has given them a respectable average of over 65,000 viewers to their website every month.
Inventory and Operations
The company keeps their inventory investment minimal despite their sizable SKU roster by having 50% of their sales DropShipped. This saves them time and money and makes it easier to maintain their product list and expand it as needed. The products themselves are shipped to customers in a box with a velvet pouch inside, which further reinforces the luxurious aesthetic that they have as a part of their brand.
Their minimal inventory investment is part of the reason why the current owner only requires about 2 hours every week to manage the business, alongside their customer service, email marketing, and order fulfillment being outsourced. The owner spends their time testing new creatives on Facebook ads, launching new products to keep up with trends, and having discussions with the suppliers over WhatsApp. The streamlined, turnkey structure of the business means that the buyer will have a highly flexible schedule, which they can use to run and scale the brand as they see fit.
Scale Opportunities
The buyer of this company won’t find themselves lacking in scale opportunities for this acquisition. Low hanging fruit for this business is to add new sizes and product variations for the existing men’s market.
They could also take advantage of their minimalistic and unisex designs to create a women’s collection, which would let them target a massive demographic within the jewelry market. The brand has also been contacted multiple times each month by interested retail distributors, which presents an excellent opportunity to branch off into wholesale.
The new owner could also expand to other eCommerce platforms like Amazon for more diversified revenue, as they currently sell exclusively from their branded website (Shopify). From there, they can refine their marketing campaign to draw attention to not just these new channels, but their existing storefront as well. They could improve their blog to boost their website’s SEO, continue to grow their email marketing program to target repeat buyers, and pursue commission-based influencer marketing and brand ambassador programs for higher viewership on social media.
Conclusion
This acquisition is just as gleaming as the materials that they incorporate into their products, and the work that they’ve put into selling to a previously underserved market. They have a gleaming reputation based off solid reviews, a strong presence on popular social media sites, and a turnkey structure that will give the buyer a wealth of time to use for growing the brand. Additionally, the seller is willing to assist not just with the transition process, but with training the buyer for their new role as well, which will help them more quickly step into their new role so they can get to work ASAP.
