Home » Businesses » Military Culture, Foreign Policy & Defense News – Online Media Company – 80% Subscription Revenue – 1.5 Million Uniques Annually – 370,000+ Email Subs – 11 Years in Business
Military Culture, Foreign Policy & Defense News – Online Media Company – 80% Subscription Revenue – 1.5 Million Uniques Annually – 370,000+ Email Subs – 11 Years in Business
Website Closers® presents a well-established and trusted Online Media Company catering to a vast audience seeking Military Defense and Foreign Policy News.
The founder recognized a widespread lack of expertise in the modern news media landscape and quickly garnered a devoted following that felt the 24-hour news cycle mostly killed off responsible and balanced journalism. Subsequently, a veteran editorial team was assembled, most having been deployed to an active combat zone at some point in their careers, and each with an average of 10 years of military service.
Since its inception, the business has aimed to be the first to break many news stories of national and global significance, sometimes taking the challenging and unpopular road in the process. Management has covered and analyzed Special Ops like no one else, and for a good reason: their editorial team comprises American and Coalition Military and Special Operations Veterans.
Content is multifaceted and includes various mediums appealing to a broad audience. These include podcasts, military book publishing, digital news and storytelling, book-to-series, video production, community influencers, and events. Across all, brands can tell their stories through curated content marketing that speaks to their target customers.
Content Packages
Three content packages are available and typically consist of an expertly crafted article by the company’s editorial team and various Facebook, Instagram, and Twitter posts to a following of 500,000, 50,000, and 30,000, respectively. Additionally, partners receive inclusion in the email newsletter with more than 300,000 enthusiastic subscribers.
Domain Domination
Another popular service also comprises three options, all of which are centered around backlinking. The first enables customers to insert a link in a related article from an existing content database of over 25,000. The second allows them to publish a ‘guest post’ on the website, featured in the daily newsletter, once approved by the team. Finally, a comprehensive plan delivers constant awareness and promotion for a brand throughout the year. It comes at a fee of $9,999 annually and includes:
Rotation on the website’s front page.
A feature story about the brand upon joining.
Inclusion in spotlight emails.
Monthly social media features that showcase the brand or products.
A backlink to their website.
Special partnership and event options.
Visual & Audio
Four options are available to those wishing to boost their brand’s reach. Audio sponsorship grants a prerecorded promotion and engagement with audiences who spend at least an hour listening to the content of one of the top government-related podcasts on Apple Music. The show is a premium military podcast that brings straight talk from new guests within the special operations, intelligence, and veteran communities. New episodes drop every Friday on all major platforms, and the video interview version is published on YouTube.
Banner advertising allows brand placement at the top, bottom, or sidebar on the website in front of 1,5 million monthly visitors. Partners enjoy high click-through rates, given the trust of subscribers. At the same time, newsletter advertising through sponsor-exclusive email blasts is included.
The company also offers live and online events management, including veteran and military community sponsorship.
Finally, a dedicated service enables brands to feature on the eCommerce section of the website and gather product reviews from military experts and veterans.
Digital marketing comprises Google AdWords, SEO and traffic that is tracked and optimized weekly, and email campaigns. Additionally, organic social media efforts have positively impacted growth, mainly through shorter reels on Instagram and TikTok.
The typical subscriber is a male between 18 and 45 within a high-income demographic. He is interested in sports and a fan of military content like the movie American Sniper. That said, the female audience has increased and currently accounts for 20%. The audience is highly devoted, corroborated by the 90% retention rate.
80% of traffic originates from North America, with most of the remainder from the UK, Europe, and Australia.
The owner is the CEO, focusing primarily on coaching, quarterly goal setting, and creating accountability.
Additional team members assume the following capacities and responsibilities:
Head of Technology: Manages all sites, app development, and upkeep. He also built the subscription software platform.
Managing Editor: Directs the content team and implements strategies for traffic growth.
Director of Advertising Sales: Focuses on brand direct campaigns.
Social Media Manager: Manages all accounts and posts, including engagement.
Staff Writers: Three staff writers produce content, in addition to the owner and over a dozen pro bono military writers.
Aside from some light web technical and digital marketing competence, few special skills are required of a buyer to enjoy continued success. Furthermore, an abundance of scale opportunities is available to dramatically boost top and bottom-line growth. The existing owner is motivated to ensure a seamless transition and is willing to stay on in an advisory capacity if necessary.
