Website Closers® presents a business that has two proven, proprietary, and highly profitable Health & Wellness Brands that operate within the niche fields of European Skincare and Nutritional Supplements focused on support for patients coping with ALS, Parkinson’s, and an array of other medical conditions. Having been in operation for more than 30 years, this business has developed a highly robust mix of sales channels for their SKUs, which range from distributors and the wholesale markets to sales on their own websites and through Amazon. Sales are thriving both in the United States and internationally which allows for spanning growth opportunities.
The company has been SBA Pre Approved through the Lending Partners at Website Closers. What this means for a buyer is that this company can be purchased for as little as 5-10% down and amortized over an entire decade.
Our lending partners are focused in the digital space and we can help – just let us know if you are interested in this route.
This business has been operating successfully in the rapidly growing industry of skincare products, which is projected to be valued at $200 billion globally by 2026, as the number of men and women who develop daily skincare routines continues to increase. Rising concerns about skin nourishment impacted by acne, scars, dullness, and tanning have sharply increased the worldwide demand for skincare solutions.
Another powerful industry growth factor is increased awareness of grooming products for men. With a 2019 survey indicating that 89.5% of men are concerned about skin issues, this target audience has expanded impressively. The company’s skincare brand, which carries 50 exclusive SKUs, has found a highly receptive audience for their uniquely specialized products.
The second brand is similarly specialized, offering 15 exclusive SKUs that provide nutritional supplements for maintaining neuro-health. The nation’s aging Baby Boomer population is increasingly looking for ways to stay focused, on task, and ready to continue accomplishing their goals. Many are turning to natural nutritional supplements to help support brain function. Breathing new life into the already robust market for dietary and nutritional supplements.
Taken together, these two brands offer a buyer an exceptional opportunity to take control of two solid business operations that are fully sustainable for the long term and provide some appealing options for further.
The skincare brand was founded 25 years ago when the current owner purchased an established professional skincare and retail line. This brand now markets a unique line of serums and treatments. Over the years, their sales channels have continued to expand, and they now have distribution in the US, Canada, South America and parts of Asia. Their products have proven to be quite appealing within the wholesale market, including in spas, physicians’ offices, pharmacies, department stores and specialized beauty retail shops.
They have a thriving online presence as well, selling directly to consumers through their own website and on Amazon. This brand has 50+ SKUs, which include 25 elegant, retail-sized, and packaged products that are primarily for the DTC market, and 25 professional sized and packaged products for wholesale to salons and spas.
Their SKUs are divided into categories that include anti-aging, sensitive and irritated skin, eye area treatments and others. They have strong customer demographics, with 75% of their DTC customers being women between the age of 33-55. Their repeat customer rate is a sky-high 70%, with customers typically making four purchases a year.
Their typical wholesale or distributor client has purchased thousands of dollars’ worth of products over the years. Most of these skin care products are unique formulas that are manufactured specifically for this company. All products are sold exclusively under their brand. Their top selling products are their serums and cremes, which make up 34% of total sales.
The nutritional support brand was purchased in 2018 from the original owner. It was founded to help patients with ALS follow complex nutritional protocols. This brand created unique formulas for improved nervous system health and increased cognitive function, along with advanced nutritional formulas to boost the immune system, skin, hair, nails, and joint health, and to increase energy. These products are scientifically formulated, entirely unique and manufactured in the U.S. This brand has 15 SKUs and 6 Neuro-Health protocol bundles, which focus on neurological health.
Their demographics are 65% men between the ages of 50-70, and the repeat customer rate is also at 70%, with the average client ordering 6 times a year. Their average DTC order is $230, while for wholesale clients, the average order is $500. Those orders are placed every six weeks. Some of their clients have been with the company for years and have purchased thousands of dollars’ worth of products.
The company has a strong mix of sales channels for both brands. The skin care brand gets the largest percentage of sales, 40%, from distributors, followed by wholesalers at 27%, Amazon accounting for 21%, and DTC sales on their website for the last 10%. For the nutritional brand, 82% of sales are DTC, which convert on their website, while 15% convert on Amazon 3% are wholesale orders, and this channel is increasing. Sales remain healthy year-round for both brands.
Social media has played a key role in enabling the two brands to find their customer base and maintain that loyalty. The skin care brand has an active presence on Facebook, where they maintain 23,000+ followers, and more than 3,800 on Instagram. These social media accounts have helped to boost organic traffic to their website.
Moving in tandem, the nutritional brand has a growing presence on social media with 1,700+ followers, and they also use PPC ads on Google and Bing to boost traffic. Both brands have also started running PPC ads on Amazon, and both benefit from SEO programs that include the use of keywords in product descriptions and educational blogs. These marketing programs are working very efficiently, with the skin care site averaging 1,650+ monthly visits and the nutritional brand averaging 3,500+.
The current owners now spends around 35 hours per week on these two brands, focusing on sales, marketing, and strategizing. The company has an experienced team of seven employees. Considering the high success and phenomenal repeat customer rate for both brands, a buyer will gain two firmly established brands with stunning recurring revenues. The fact that both brands are in high demand niche fields projected to grow tremendous in the coming years should only add to the appeal of purchasing this company
Scale opportunites are enormous. The company could expand its digital marketing campaigns to include influencer and affiliates marketing, which could include partnerships with physicians, medical associations, and clinics. Doing so could boost each brand’s credibility, particularly with wholesale and distributor channels. Similarly, the company could develop joint ventures with established beauty product distributors, retailers, and online sellers to boost their market presence. The company could continue to expand SKUs, particularly for the nutritional brand, with additional products being launched that help patients cope with cognition, memory, Alzheimer’s, and other medical conditions.
The company has a huge opportunity for growth through an expanded presence on Amazon and stronger use of that eCommerce giant for promoting sales. The company could also use Amazon’s international platforms to increase sales globally. Another option is to continue maintaining a presence at international trade shows to leverage new contracts with international distributors.
Delivering unimaginable ROI on all fronts, this marvelous brand duo brings with them proven profitability and limitless for promise in the hands of the right buyer. Operating expertly in two of the fastest growing industries out there, this offering is a life-changing investment for any capable new owner.
