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Multi-Branded eCommerce Retailer in the Toy & Outdoor Verticals – Strong Reviews on Amazon – Highly Profitable and Amazing Growth

Pending

This company represents a tremendous opportunity for an Entrepreneur to acquire a well-known, seasoned company with operations in the Toy and Outdoor Verticals.  This company operates under a trademarked consumer brand that have developed a line of high quality, attractive kick scooters, parts and accessories for toddlers, kids, teens and adults, each designed specifically by age group. The Company uses eCommerce as its primary sales channel through its branded website and via Amazon.com. The product mix includes 35 scooters in multiple color variations along with parts and accessories. There are endless scale opportunities available. 

The company has reliable suppliers in place, including proprietary, exclusive relationships with most of the products it sells.  Their keys to success are reliable suppliers, solid brand development, great exposure and ranking on the largest eCommerce platform in the United States (Amazon), as well as a small but well-versed staff that make this internet business attractive to just about any buyer looking to get into eCommerce.

The Company’s advanced scooter features everything customers love, with a couple of innovative extras.  The children’s scooter allows kids to scoot standing or sitting and the T-bar has four adjustable height options to accommodate growing children.  The smooth-gliding wheels, low-to-the-ground deck and stable steering all make this offering perfect for preschoolers and kindergarteners.  It features a lean-to-steer design where children steer using their body weight to lean right and left, learning to lean into a turn, helps children develop the balance and coordination used in many sports and activities.  The teen and adult models also have unique features such as front suspension, heat-treated breaks, extra wide non-slip decks, and a convenient carrying strap.  

There is no experience necessary for running this business. The owner is proud to train a buyer like you on the processes and intricacies of the business, and in fact, there are a number of exciting new SKUs already in the pipeline, ready to be sold, including a particularly promising line of electric scooters for kids.

This drop ship business offers the best, latest, and trendiest scooters for kids, teens, and adults.  Each piece is designed for those who want to have fun or get around town with a smooth ride. Inventory ships direct from the manufacturers to Amazon.  All products are FBA with over 9,000 Five Star reviews from verified purchasers.  This company works with just two high quality suppliers with which it has strong and lengthy relationships.

Current ownership works 12 hours per week overseeing the customer service reps, controlling ads and inventory, and monitoring in-house shipping of spare parts, etc.  There are also two offshore employees for customer service and social media, as well as one secretary, and one part time bookkeeper.  This business is completely relocatable and can be run from anywhere in the world. 

Marketing-wise this opportunity has focused heavily on Amazon PPC, but also uses Instagram, influencer marketing, Google ads, Facebook, and basic e-mail marketing. Its most exciting scaling option is the presence and potential of big box retailers.  This company recently passed all inspections with Costco and completed a test order of over 3,000 products.  In addition to the above, This business recently teamed up with the #1 Walmart.com vendor to exclusively sell branded scooters on Walmart, Target and eBay.  

Scalable opportunities include a road map for electric scooters for kids which will be the first on the market with suppliers lined up and exclusive agreements, as well as many more teen and adult models. Big box stores and trade shows are “on the ground” revenue options to explore. Virtual efforts include continuing to add new product lines and focusing on advertising in trade publications, both online and offline, to boost website sales. 

This opportunity just finished a total rebrand and remodeling of the website from the bottom up, with an eye towards targeted email and Google marketing, it is designed to drive extensive traffic to the site.  In addition to this rebrand, the company has also struck new shipping deals with UPS, which will further reduce expenses and increase the bottom line.

This eCommerce Retailer Represented by:

Website Closers

Tech, Internet & eCommerce Business Brokers

Listing ID:  WC2069

Asking Price
$ 14,900,000
Cash Flow
$ 3,590,263
Gross Income
$ 12,651,423
Year Established
2017
Employees
6

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