For sale is a 6 year old eCommerce business operating in the Outdoor, Tactical & Survival Products vertical. This Internet business is well rounded in that it sells product via a 5-star Amazon storefront as well as two highly polished eCommerce websites. Both of these channels generate revenue, but Amazon currently represents about 90% of sales. This business has been priced at a very low multiple to facilitate a quick sale, making this a great opportunity for those entrepreneurs that like to wait for the right deal to come to market.
The company sells a few products under its brand name and many of its products are purchased as gifts. They use a very unique gift packaging that helps make them stand out from their competitors.
The business utilizes a hybrid inventory model where some inventory is housed and shipped from a small warehouse, and others are Fulfilled By Amazon (FBA). The business currently sells around 300 SKUs, but product assortment can be scaled very quickly. The company has a proven track record of revenue stability and very little seasonality to its product lineup over the last 6 years, allowing for simple and reliable operations management.
Featuring a 20% return customer rate, and a highly diversified SKU lineup penetrating related markets outside the tactical/survival niche, this company has recently expanded into the Walmart eCommerce marketplace and has proprietary mobile apps in development which directly target its niche customer base. Complete with a cloud-based inventory management system, this eCommerce company is a genuine turn-key opportunity to succeed in an evergreen sector.
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