Website Closers® presents a fantastic opportunity to acquire a scaling Supplements Brand that, despite not yet being on Amazon.com and focusing all efforts on its own Branded Website, has been able to generate just under $20M in Sales in the Last Twelve Months.
Carrying an incredible 500,000 Unique Visitors to their Website every month, this Nutritional Supplements Brand drives unparalleled profits in a health niche and ever-growing market via the eCommerce Sales Channel. This impressive nutrition company has a whopping 30% Recurring Customer Rate along with an industry-leading Average Order Value of $160. Selling only through their own in-house brand, this business has a strong following and a rapidly rising bottom line.
With current revenues at $18.58 Million over the last 12 months alone, this highly lucrative offering is well positioned to bring further success and growth to any new owner. These well-received products are currently sold through the company’s website, leaving digital marketplaces such as Amazon.com, Walmart.com, iHerb.com and others as untapped channels. Additionally, developing relationships with brick and mortar stores, such as Whole Foods, CVS, Walgreens, Trader Joes, and Vitamin Shoppe could be effective routes for continuing skyrocketing brand recognition and market value.
With a strong foothold within the elderly supplements niche, this provider of Natural and Healthy Vitamins leverages a lazer-guided approach to sell its highly rated products to every interested audience. Utilizing a leased 3,300 square foot warehouse, this business ships out more than 1,000 products daily. Ordering 100,000 units at a time, this company must renew their inventory every 3-6 weeks to keep up with demand.
Dedicating between 10 and 15 hours weekly to maintaining and growing this company, current ownership is responsible for sales monitoring, inventory tracking, meeting with marketing partners, and otherwise tending to the growth and direction of the business as a whole. Additionally, this opportunity employs 12 customer support agents, 3 warehouse fullfillment contractors, and 1 administrative assistant. They are also actively engaged with an outside marketing agency to drive awareness, traffic, and sales.
This company’s incredible and rapid growth is due, in large part, to its impactful marketing strategy. Working with a marketing agency, this company runs advertisements on Bing as well as a multitude of Native Advertising campaigns through various popular channels. This powerful media mix deliveries an impressive contact database of more than 400,000 active emails and solid traffic and conversions.
Opportunity abounds to expand swiftly, rapidly, and sustainably. With 197 Million Monthly Users, Amazon.com exemplifies an entirely untapped market. Market research shows us that 77% of the digital dietary supplement and vitamin supplement sales are dominated by Amazon. Owning more than four-fifths of the online retail market, Amazon is the absolute leader in the nutritional supplement e-market. And thus, since this brand has not yet even touched the most powerful channel available to it, despite its already massive growth, this company could easily double or triple with the the right leadership and knowledge behind it. Walmart and iHerb are also big players in this space, but currently only make up a fraction of Amazon’s traffic. Amazon should be an immediate next step in the growth planning of this business.
Brick and mortar sellers for vitamins and other wellness products and services such as water aerobics classes and even health focused grocery stores such as Whole Foods and Trader Joes are also great opportunities for future success. Another impactful avenue to extended revenue lies in SEO, social media engagement, which could easily be done by the already engaged marketing team, and an investment in the Affiliate space, which thrives in the Supplements ecosystem.
This strategically developed brand carries an incredible marketing mix with limitless potential to scale effectively. A more than solid investment, this niche brand in the globally rising category of health and wellness as well as the evergreen market of nutritional supplements has immediate avenues to scale and dependable cash flow … this is an amazing company that any new owner would be lucky to have.
