Website Closers® presents a burgeoning Nutritional Supplements Brand that has rapidly grown into a top seller in the dietary supplements niche via Amazon FBA and is on their way to even greater heights as they explore additional channels and expand their product offerings. Their array of high-quality products has been crafted to help customers maintain their health and well-being while using safe, naturally-sourced ingredients to help ensure the best results possible. The company uses both custom and stock formulas for this purpose, and consistently works to improve and add to their SKUs over time.
The nutritional supplements industry has experienced a massive surge in demand thanks to the rise of healthy living and dietary trends. More consumers are realizing just how important it is to maintain their personal health and well-being and are more than happy to seek out products that can help them reach their goals, including maintaining health and well-being without resorting to drugs and/or medical treatment. Dietary supplements are especially useful for the working population, as many workers around the world struggle to properly meet their dietary needs while juggling their personal and work schedules. Supplements provide a convenient, easily accessible means of meeting nutritional requirements, boosting the market considerably. And the vast majority of supplements are now purchased online – in places like Amazon where they make it super convenient through their web and mobile apps, as well as Alexa, to order products as they run out, or receive products through subscription.
It’s expected that the industry will only continue to follow this upward trend in revenue (especially online) as consumers grow more health-conscious, and look to avoid common problems like illness, heart disease, and other afflictions that can come about from not taking care of their bodies. As the market grows, so will the number of scale opportunities in the company’s future, giving a buyer plenty to look forward to after purchasing.
This company has secured a position within this rapidly growing industry by analyzing market trends, using Amazon-specific tools, like Helium 10 and Jungle Scout, and working extensively with their suppliers and what is hot and what is not. These suppliers are highly innovative and have helped keep their product line fresh and interesting while not wasting time on products that likely would not perform well.
Each of their SKUs is purchased from well-known and reputable manufacturers, with their high-quality ingredients sourced both domestically and internationally. While the company makes use of custom and stock formulas for their products, all of their supplements are sold under their trademarked brand name in the health and household category.
Within a remarkably short period of time, the company has risen into one of the market leaders in their niche, with their excellent products and fantastic reputation drawing in thousands of unique monthly visitors and positive reviews. Their Amazon storefront, where they first began their business, is continuing to prosper with each passing day, and they see little concentration of sales across their SKU catalog.
Their top products include gummies and capsules containing melatonin and magnesium, but they also have several other SKUs that are highly popular with customers.
The business uses a dropship inventory model to handle their stock, with their products being sent from the manufacturer straight to Amazon’s warehouses. Roughly 90% of their total inventory at any given time is held by Amazon, with their inventory levels ranging from $150,000 to $200,000 throughout the year. On top of this, they also maintain 2 to 12 months of inventory depending on SKU and have negotiated net 30 payment terms with their manufacturer.
They have an Average Order Value of $18 across their 16 SKUs, with their products’ affordability and effectiveness letting them appeal to a broad audience and earn the company strong profit margins. These products, which are all sold on Prime, have also led to a 4.8 Star Amazon Seller Rating.
The two owners work just five hours each on the business weekly. Their primary tasks include:
- Supplier Relations
- Inventory
- Forecasting
- Finances
- New Product Development
- Marketing
- Graphic Design
- Shipping
- Website Orders
- Customer Support
No additional employees are needed to run the operation.
Though the company has come far since their inception, they have more than enough scale opportunities to let them climb even higher both on and off Amazon. As the current owners possess limited advertising knowledge, improving their marketing on the right channels could lead to great results. Their Shopify storefront would also be worth improving, as while it only makes up a fraction of sales at the moment, it could become a great source of growth and improved margins.
They could build upon their Amazon storefront by outsourcing it to an experienced agency, which could effectively address the marketing issues, and also improve TACOS and the company’s overall revenue. The company’s glowing track record on the website is also promising for other promising markets, such as parts of Asia and South America. They could supplement this international expansion by adding new verticals to their product line, giving customers more options to choose from.
Digital marketing outside of Amazon would be immensely helpful for scaling the business as a whole, and affiliate marketing would be an ideal way of doing so. The niche that the company operates in lends itself well to influencer marketing on TikTok, Instagram, and other popular social media platforms, which would help them build brand loyalty and general awareness. These methods would bring more attention to their website and pave the way for additional sales channels. They could also supplement this new organic growth with a fleshed out email campaign for sales and promotional purposes.
Another excellent route for scaling would be mass retail, as the company has yet to explore the wholesale market. A buyer with an established sales network behind them could make this all the more feasible, as they would easily be able to hire representatives and target health stores to create this new revenue stream.
