Website Closers® presents a dynamic opportunity in Organic and Nutritional Supplements that maintains a 25% net operating profit margin. This successful e-Commerce Brand has become a dominant player in a specific niche, marketing nutritional supplements based on natural herbals from Ayurveda, a holistic health healing system developed over 3,000 years ago and now practiced by more than a quarter of a million Americans.
Initially created to market various styles of backpacks, the company’s expansion into nutritional supplements quickly took off and led to double-digit YOY growth over the past few years to now represent 95% of the company’s overall profitability. Targeting the health and wellness community, the company now has more than 1,100 Subscribe & Save customers on Amazon, and those numbers are growing. They also have a 99.9% Positive Seller Rating based on more than 3,000 reviews from satisfied customers.
A key aspect of their success has been in establishing a solid foothold in the increasingly popular Ayurvedic market. These products have performed so strongly that the company has expanded rapidly from one supplement in 2018 to 16 today. Now marketing products to both men and women looking to lead a healthy lifestyle, this company has successfully positioned itself as a key player for natural and organic products, that an incoming buyer could utilize for explosive growth on the worldwide stage.
The company leverages highly effective SEO tactics through blogs and free eBooks that educate consumers on the Ayurvedic lifestyle to build interest and credibility in its products. Building on this foundation, the brand could be expanded exponentially through the creation of industry ties. Connecting with holistic spaces such as yoga studios, vegan restaurants, and other health-based online forums, this company could drive incredible community awareness.
Sales of the supplements remain steady throughout the year making seasonality less of a factor for the company as a whole. Alongside a proprietary line of Yoga Mat bags, this business is successfully operating as a health, wellness, and lifestyle products company, merging consumer interest in nutrition with popular wellness activities such as yoga.
The current owner operates independently, and their primary tasks include inventory management, placing product orders, researching and creating new products, handling customer service inquiries, managing advertising (Amazon PPC) and optimizing Amazon listings. This list could be effectively minimized through the addition of an inventory manager.
Leveraging the Amazon FBA system, this company is swiftly and easily scaled through increased product lines and inventory levels. Increased profitability could also be achieved through enhanced promotions for Amazon Subscribe And Save customers, targeting now-untapped Canadian and European markets, expanding into secondary sales hubs such as Walmart, Jet, and iHerb, and making these products available on the shelves of big box stores to expand from online sales to retail outlets as well.
A recent poll found 69% of Americans care more about their immune health now than they did before the pandemic hit, and those shifting priorities can mean higher profitability for brands like this one. Social media advertising can play a huge role in this worldwide health movement, making international platforms such as Twitter, Facebook, and Instagram highly effective channels. The company already has an Instagram account that can be used to broaden future consumer engagement and mobile e-commerce opportunities.
A capable new owner could scale this company through enhanced marketing, particularly on social media platforms such as Facebook and Instagram, and by expanding into Canadian and European markets. Carrying minimal operating costs, this company houses and ships through Amazon FBA, letting a new owner take quick advantage of the brand’s reliable sales and supply chain.
With health and wellness on top of consumers’ minds now more today than ever, this successful eCommerce business is poised for enormous profitability with a fully developed brand and reputation for efficacy that will provide the incoming buyer with competitive advantages that include a high level of brand recognition and trust that may drive rapid growth on top of this company’s already powerful scaling trajectory.
