The target and its multiple brands of Nutritional Supplements is a rare opportunity to acquire an Inc500 Internet Company that has continued to excel at every metric available in eCommerce. This 5 year seasoned eCommerce Company is not an average Supplements Company – with a continued expansion of product lines that will inevitably take this business far beyond where it is today, now is the time to acquire this target opportunity and take it to the next level.
This company is excelling on the Amazon platform, utilizing the Fulfilled by Amazon (FBA) logistics channel. 30% of their ASINs hold a Best Seller Tag and most of the ASINs hold a large number of Amazon’s Choice Tags for a large number of related keywords. The Amazon account has generated just under 17,000 reviews with thousands of the reviews on the ASINs as well. The company also has a strong amount of monthly recurring revenue via the Subscribe & Save platform.
The company currently offers a growing line of nutritional supplements, including Probiotics, Testosterone Boosters, Prenatal Vitamins and Weight Loss Aids, as well as products aimed at Anti-Aging, Brain Function, Thyroid Support and Anxiety.
The company was launched in 2013 and is very stable year over year. It is rare to find an Amazon FBA company that has been in business for 5 years, especially in the Supplements Space, so this is a nice value proposition for this business. The founder would like to exit the business now before it gets much bigger in order to focus more on other business ventures in the software space.
With a 75% Average Gross Margin, minimal advertising costs and low overhead, the company is throwing off solid earnings. Owner expects 2018 sales to continue to grow, not only with the current products and Amazon’s Subscribe & Save program, but also with the launch of new proprietary products that are currently being rolled out. The Subscribe & Save program continues to grow, allowing for a steady stream of recurring revenue.
This is a great opportunity for a Private Equity Group, Small Family Office, Investor Group or Enterprise to either expand their current line of Supplement brands, or to invest in a rapid-growth Internet Company that has already laid the foundation for scale.
