Website Closers® presents an online business that provides comprehensive Background Screening Checks for employers. The company is in high demand at a time when the unemployment rate is low and the number of job openings has exceeded 10 million. The company has 20 years of experience providing a range of background checks needed before companies can make the right hiring decisions. Background screening checks are needed as employers compete for the strongest talent. This offering has been exceptionally popular with Human Resources departments, government agencies, school districts and executive staffing firms.
A key sign of this brand’s expert handling is that once a client signs up, they remain on board. The company maintains a stunning 95% Repeat Customer Rate. Over the course of the past two decades, this company has built up a growing clientele that needs extensive background checks, including screenings for possible criminal history, an applicant’s driving record, and their past employment and education reference verifications.
Their average contract size is $40, and they now have 12 service offerings which includes package deals that can be customized per client. On average, most clients order 70+ searches per day, and the company receives orders year-round, with only the holiday month of December being a time when orders slow down a bit. The company’s employment screening and criminal search products provide their clients with a convenient, cost-effective and legally-compliant way to recruit and hire top talent. Today, 60% of this enterprise’s orders are for criminal searches.
The company also attracts new clients through a check of an applicants’ credentials, and a review of any civil suits filed by or against the applicants. Clients can open accounts with this brand and order products online 24/7, to view completed, archived or in-process background reports. These are flexible online products designed to accommodate the requirements of specific industries.
The company has not invested in a budget for their marketing — and hasn’t needed to. The business was built on high rankings in Google. The brand has an educational and informative blog on their website which has worked to boost organic traffic to their site, but the brand has also benefitted from its reputation after two decades of service for providing top quality background screenings.
Today, their clients are located across the United States, and the brand maintains a very low attrition rate.
All their existing clients have been in place for years and remain stable and loyal, repeatedly returning to this brand whenever they begin a new hiring process.
There are, of course, major scale opportunities readily available to this company through enhanced digital marketing.
The use of both a social media marketing campaign and an email newsletter to their clients would work to expand their customer base, and so would the use of PPC ads on Google to achieve higher search engine rankings. The same is true by investing in an SEO program that uses popular keywords on their site and in their blogs to rank higher.
This brand could also begin offering applicant tracking systems, which are popular with employers because they can handle larger volumes of background checks. Their current background check system could be easily integrated with ATS providers that have a full tech support team managing all integrations.
This turnkey operation does not require a large workload. The current ownership spends just 10-12 hours per week operating it, focusing on routing and processing background checks and handling client services and billing.
The company has no employees but does use a cloud-based 3rd Party System for client orders, workflow, client setup, and getting instant background checks. This system is fully customizable and allows for easy integration with other applicant tracking systems.
This company has seen its sales grow at a healthy pace in the past 12 months and has the ability to become a top provider of background screenings. With a strong reputation developed over the course of two decades and their sky-high customer retention rate, this is an easy build to scale, and quickly.
Contact Website Closers today to find out more about this business, and let our brokers define for you how this exceptional offering is providing a valuable service to this nation’s business community, a service expected to remain in demand for quite some time.
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