Website Closers® presents a delectable opportunity in the food and culinary entertainment market. An offering that will make savvy buyers salivate, this target has made itself the hub of food and cooking shows, marching boldly down multiple lucrative revenue paths including: sponsorships, rentals, and production. Founded by a respected, 30-year veteran of the food and entertainment industry that has worked alongside well-known culinary professionals such as Julia Child, Jacques Torres, and Martin Yan, this company was designed to experience immense, reliable growth and comes packed with fresh opportunities to generate more buzz for the brand.
Capitalizing on a niche product offering in a market that has been an instrumental part of the entertainment industry since the 1940s, this specialized media outlet operates more than 100 cooking shows across a number of networks and has adapted to the modern market by including a well-trafficked website and popular food store in their media mix. Reaching out to a wide audience of individuals invested in the culinary arts, this offering leans into the excitement of cooking, provides education on how to create exquisite meals, and helps their viewers experience the joy of creating specialized meals.
With an established 24-hour programming schedule, this network has specialized content for those interested in stress-free cooking, Indian cooking, positive vibes for making great food, and several other highly targeted topics, they’ve hosted a number of celebrity chefs including David Rosengarten, Matthew Alexander, Diane Hendericks, and Maria Loi.
In conjunction, their streaming website is also home to their online store, which offers pots, pans, coated cookware, spices, and food products. Through this store, this target creates an immersive experience and ensures that their viewers have all the tools they need to create delicious delicacies in their own homes.
Distributed to almost 44 million U.S. households, and attracting over 7 million unique web users each month, this offering has incredible profit potential.
With current ownership dedicating between 15 and 30 hours each week to facilitating the daily operations of the company, their duties have included filming the shows, working with content editors, managing social media interaction with the company’s 17,000+ followers, and overseeing the three active employees which include an editor, program host, and sales director. In an effort to encourage a seamless transition for the prospective purchaser, the seller is open to remaining on with the company, as a consultant, to help create new shows, sponsorships, recipes, cookbooks, and to encourage continued growth through other potential opportunities. In this advisory role, the current ownership will also allow incoming ownership access to their network of over 45,000 invaluable contacts including programming directors and network executives.
Having survived decades in the highly competitive entertainment industry, this company has demonstrated itself to be exceedingly dynamic and comes complete with a number of scale opportunities. At current, the business leverages a number of revenue streams, including show sponsorships, show productions, online store sales, and ghost kitchen rentals.
After acquiring the studio’s state-of-the-art kitchens, this target’s purchaser could easily drive more to the bottom line by hosting cooking classes, both live and recorded. With the kitchen space, new ownership could dive into the increasingly popular ghost kitchen rental market, a business model that helps virtual brands produce content without a brick-and-mortar operation.
Offering the space and services for use by outside talent or brands could help swiftly scale the business’ profit potential. In fact, pilot shows produced by the network have earned up to $5,000 per production and their big ticket 13-episode series have netted over $20,000 per series, making this an incredible revenue generator in a reliable industry. Additionally, given their current infrastructure, the business could also drive even more profits by offering video editing and production services to outside agencies. To take full advantage of all of the potential that this business has to offer, new ownership could also consider adding a sales team to drive sponsorship sales, attending trade shows to help drive new audience engagement, engaging more with their extensive social media following, and reaching out to their growing customer base through targeted email campaigns.
With 140 episodes banked, another 30 in production and innumerable opportunities for continued expansion, this target has all of the ingredients needed to succeed. Enjoying a dedicated customer base, streamlined operations, and a strategically developed recipe for incredible revenues, this is a savory deal that should not be passed up.
