Website Closers® presents a recognized Seller’s Choice Most Recommended Online Marketplace that helps entrepreneurs create a sustainable online business with lower commissions and fees. This company has been operating for more than a decade and has developed its customer base of eCommerce sellers by enabling them to build a profitable online business without needing advanced technical expertise to do it. The company prides itself on listening to its sellers to learn what works best for them. The result is a Marketplace that lets a business owner hit the ground running and scale quickly. And to their credit, their efficient system allows them to operate at strong margins so that their customers have higher margins – saving 50% in fees versus competitors.
Over the years, this company has developed numerous tools to make online selling easier, regardless of the platform their customers use. Their goal has been to turn customers into successful sellers, so their tools were customized to fit the needs of whatever type of store their clients wanted. They also have a number of important Partners that integrate with their system to make the ordering process, fulfillment and management more efficient. As a marketplace platform for eCommerce sellers, this brand has grown at a phenomenal rate, attracting 4 million monthly website visitors searching their 20+ million active listings for sale. The company owns its hosted servers and provides customized marketing tools to its users. Their revenue is generated through commissions from the clients’ sales, memberships and by providing clients with customizable websites.
As the eCommerce industry experiences phenomenal growth, this company has brought in $4 million in revenue from their services, riding the eCommerce boom to lucrative heights. The global eCommerce rate in 2022 is projected to be 12.2%, with sales soaring to $5.5 trillion, and the eCommerce share of retail sales is expected to increase to 20% in 2022 and 23.6% by 2025.
In the U.S., projections are in place that eCommerce sales will skyrocket by 50% from $907.9 billion in 2022 to $1.4 trillion in 2025. With the public now eagerly embracing online purchasing, this brand has created a stunning platform for the many entrepreneurs who want to launch their own eCommerce site but need the right sales channel to make it successful. This company has given those clients everything they need to operate an online business, earn profits, and build their brand.
The company provides publishing to major buyer channels. Launched 14 years ago, the company has built up its reputation for helping clients create a successful online shop by offering them one-click access to their buyer channels, absent any listing fees, monthly store fees, or any hidden fees that show up later. Sellers sign up for free and only pay when they make sales. As the host site, this company receives a commission after each sale.
That’s an important funding source for them, since the company makes sales across thousands of categories, including Home & Garden, Health & Beauty, Fashion, Toys & Hobbies, Parts & Accessories, DVDs & Movies, Collectibles and more. With an Average Order Value of $50, every time a seller makes a sale, they pay this company up to a 19% commission. Sellers can also sign up for memberships that provide them with additional perks, and order customizable webstores that this company designs, giving them their own domain and custom styling.
They focus on being alternatives to other sales platforms. To attract new clients, the company works to ensure they show up in search engine results for “eBay alternatives” and “Etsy alternatives,” and “top online marketplaces.” These SEO tactics have helped them attract sellers who no longer want to list products on those platforms and are seeking out new opportunities. Finding sellers who have become disenchanted with sites such as eBay and Etsy have been a successful way to attract newcomers.
Their typical seller is a small business entrepreneur covering a wide age range, from 30-65. Publicity from numerous online articles about their platforms, and being featured in PayPal’s preferred partner’s program, have helped drive thousands of new seller signups every year.
Of course, targeting new sellers is just one aspect of their work. The company also works to ensure their sellers connect with buyers, and to achieve that, they connect all seller merchandise to Google Shopping across the U.S., Canada, the UK and Australia. With a one-of-a-kind bidding technology, sellers can choose their commission rate, the price of each of their items, and their bid percentage. Google Shopping has helped drive 70% of the sales on their platforms, with the remaining sales coming from different sources, including affiliate sales, Bing Shopping, and direct traffic.
The company typically collects between 4% and 30% of each product sold, and the seller is responsible for shipping the item to the buyer.
They successfully use custom built marketing tools. Through their use of Google Shopping, the company has focused its optimization efforts on delivering more sales at lower bid prices. So far it has been working as intended, since for every $1 they spend on Google Shopping, they are earning back $3.
They have additional tools at their disposal. For instance, their SEO program includes not just popular keywords such as “(best) eBay alternative,” but a blog on their website. They also give their sellers tools to connect with their customers on different social media platforms.
Their email database has a tremendous 10,631,1165 verified subscribers, a powerful tool for any scale opportunities.
That their sellers appreciate these marketing tools is clear by their Repeat Customer rate, which has risen to 33% and is still climbing higher.
The current owner has an experienced team in place that includes a Large Seller Specialist, two full-time customer support representatives, an office manager, a loss and risk specialist, and a head of Human Resources.
With the team handling daily tasks, the current owner spends no more than 5 hours per week operating this business, and sometimes no hours at all.
This is a brand with enormous scale potential, including launching a mobile app for item postings and purchasing, creating more monthly subscribing members, and growing their niche categories that have the highest repeat transaction rates.
Contact Website Closers today so our brokers can outline how this company has become a phenomenal sales platform for new sellers, with the clear ability to become a leading player in eCommerce’s very rose future.
