The target is a 10-Year Established provider of Printing, Framing and Mounting Services, all offered through its branded website. This eCommerce Company caters to buyers of custom photography, art and wall mounted décor, ranging from simple photography collections to the recently-trending wall tile product. The company has offerings to both consumers and businesses, offering B2C a la carte retail sales and pricing along with B2B account sales relationships with sterling service and material standards for over a decade.
The results of the company have been outstanding to date, resulting in a 48% return customer rate with a history of over 40,000 customers served to date. This business has achieved consistent growth by edging out the competition with competitive pricing, genuine branded and top shelf materials, as well as comprehensive customer care to the highest standards – all delivered from an easy to remember keyword rich domain name. This business has not just survived in the face of mega-corps encroaching on market share in this space, it has found a way to prosper where these large companies simply cannot compete.
This bespoke print business boasts almost 24,000 followers on Facebook alone, an excellent foothold in social media for a product and service that is driven by social and built on word-of-mouth. Thanks to this highly reference-based return customer base, over 16,000 email contacts are included with this sale, all opt-in and clean with historical, successful email blasting already in place – and ready to market.
The nature of this business necessitates that all print, frame and mount services be performed in-house to ensure quality and streamline supply chain for materials and rapidly serve the customer; thanks to modernized equipment already in-use by the business, and the nature of the products themselves, physical footprint is an absolute minimum – and finally, thanks to modernized software as such, skills required to step into a photo print business and meet customer needs are minimal at best, with ownership ready and waiting to facilitate a smooth and rapid transition to any new owner.
