Website Closers® presents a 10-year-old online company that has become a staple service provider in some of the most popular travel destinations in Mexico. The company recognized a gap within the vacation entertainment industry; no one was providing affordable VIP experiences to travelers. The company stepped in and have been providing customers with their unforgettable event and excursion services in paradise ever since.
These vacation entertainment packages currently take place in the well-known destination of Cancun, Mexico, along with several other “must see” hot-spots, offering travelers a custom vacation experience that they would be hard-pressed to find anywhere else at such a reasonable price. They’ve been a massive hit with their customers, who have given them countless five-star reviews on TripAdvisor and other platforms, earning them the reputation of “The Ultimate Cancun Vacation Experience”.
Unsurprisingly, the company has a healthy Year-Over-Year Growth Rate of 14%, which has been bolstered by the recent surge of interest that the industry has experienced. In 2021, the online vacation entertainment market boomed, thanks to travel spending seeing a sharp rebound. As such, VIP vacation packages have become a great way for people to make the most out of their travel plans. These packages offer a custom itinerary, which provide customers with a unique tour through locations and attractions that they might have otherwise missed.
Online bookings have grown to be highly popular, thanks to the ease and convenience that they grant their clients. The online travel booking industry earned an estimated $817 billion last year, which, given that the entire travel industry is worth about $1.2 trillion, is no small feat. The online booking segment now makes up one of the market’s largest shares, and shows no sign of slowing its pace.
The company’s full decade of experience has provided them with an outstanding reputation in the vacation entertainment niche. Trusted and widely recognizable, they have great potential to rise alongside the soaring demand for travel. Their services have become highly appealing for people looking to celebrate anniversaries, spring break trips, bachelor weekends, wedding celebrations, and much more, and it’s likely that their customer base will only continue to skyrocket with time. Their clients are happy to give the brand fantastic ratings, in which they rave about their nightlife passes, VIP bottle service, boat rentals and more.
Founded in 2012, the company’s current owner was able to utilize their expertise working in the travel industry to create an effective business that could give the people what they wanted. They started by offering nightlife “party packages” on their fully automated website, then once they hit their stride, added day clubs, yacht rentals, catamaran day trips, private group events and premium VIP nightlife reservations. By 2018, they had expanded their services further to include Playa Del Carmen, Cabo San Lucas, and Puerto Vallarta in their offerings. While they initially operated out of Cancun, the company has been run remotely in the US since 2016, and, if the buyer wishes to do so, can operate from anywhere in the world.
The brand has worked to diversify their services and have, over the years, added a variety of boat parties, beach clubs, daytime tours and a VIP premium bottle service. Coco Bongo show and nightclub has proven to be very popular among customers, making up for 36% of the brand’s sales. This is followed by standard nightlife party passes and VIP bottle service at 26%, boat parties at 24% and beach clubs at 10%. The company’s customers often purchase multiple services throughout the course of their vacation and return for future trips.
As Mexican vacation destinations are great travel spots throughout the year, the company enjoys several peak seasons. They see a strong spike from February to April during spring break, as well as summer break, and Semana Santa Easter week. They even see sales through the fall and winter months, with customers looking to escape the chill of home. Americans aren’t the only clients that the company caters to, as they also see an ample number of European and Canadian customers during their holiday breaks as well.
The company’s client base varies widely, ranging from solo travelers, to friends, families, bachelor/ette parties, birthday trips and even massive group travel with 100+ people. The brand also works with travel agents that have clients headed to one of their four locations, ensuring that these travelers have the best experience possible on their trip, and serving as a promotion for the company’s services in the future. Not only do these customers often leave 5-star reviews, but they’re inclined to return for additional services the next time they plan a vacation. The brand has had such a high rate of satisfaction that they’ve earned the Trip Advisor Certificate of Excellence for the past 5 years, which is given exclusively to the Top 10% for their customer service and feedback. This honor is based off over 300 reviews across all TripAdvisor sites and afforded them that enviable position of top 10%.
The company uses a variety of great marketing tactics to advertise their services, such as PPC ads, remarketing display ads, email newsletters that take advantage of their 4,300+ strong database, and social media platforms. Their social media accounts have been particularly active, with their Instagram pages amassing over 6,000 followers, and their Facebook pages having over 6,200. They regularly engage on these platforms, allowing them to better reach and target their user base who is always searching for information about each destination.
Their website has also been optimized for SEO practices, which has, combined with their other tactics, given them a rate of over 44,000 unique visitors. Even with this high amount of traffic, the owner spends just 8 to 12 hours per week on the business, with one employee looking after day-to-day operations. The owner’s tasks revolve around overseeing the reservation system and booking calendar, as well as serving as a point of contact for vendors, letting operations run smoothly and efficiently.
The demand for online vacation systems is rising by the day, thanks to the public’s interest in organizing and scheduling their ideal trip abroad. Because of their immaculate reputation, the brand is poised for success.
If you’re interested in this acquisition, contact Website Closers today to hear more from our brokers.
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